Should you sell your home yourself or use an agent?

Some things are simply better left to professionals. While many homeowners consider selling their property themselves to save on costs, the reality is that property transactions are complex, time-sensitive, and often high-stakes.

Yes, it is possible to sell your home on your own, but the real question is whether it’s the best decision when it comes to time, money, and overall outcome.

Time matters

Selling a property isn’t just about listing it online and waiting for enquiries to roll in. It requires strategy, consistent marketing, managing viewings, handling negotiations, and navigating paperwork; often all at once.

Property professionals do this every day. They understand the process, have established systems in place, and know how to move efficiently from listing to sale. For most sellers, this is a once-off experience. Without the right network, tools, and negotiation experience, it can take longer to sell and potentially impact the final outcome.

Money matters

A common reason for selling privately is to avoid paying commission. However, this can sometimes be a false economy.

Experienced agents bring strong negotiation skills and market insight to the table. They understand buyer behaviour, know how to position your property correctly, and work to secure the best possible price.

Pricing a home accurately from the start is key. Too high, and you risk losing early interest. Too low, and you leave money on the table. Property professionals use data and local market knowledge to strike the right balance, often resulting in a stronger final sale price.

Expertise matters

Property transactions involve detailed legal and financial processes, with contracts, compliance requirements, and strict timelines.

A small oversight in documentation or process can lead to costly delays or even financial loss. Working with an experienced property professional ensures that everything is handled correctly, efficiently, and in line with current regulations, giving you confidence throughout the process.

Peace of mind matters

Selling your home can be an emotional and stressful experience. Having a knowledgeable professional guiding you through each step brings clarity, structure, and reassurance.

Property advisors are invested in achieving the best outcome for you because their success depends on yours. From listing to final transfer, they act as your partner in the process.

The right support leads to better outcomes

Ultimately, selling your home is one of the most significant financial decisions you’ll make. Having the right expertise on your side can help you achieve a smoother process — and a better result.

Here are our tips for selecting the agent and agency that is the right fit for you and with whom you can develop the kind of long-standing relationship that would best benefit you in years to come, regardless of whether you are buying or selling:

• Referrals - ask around for recommendations from friends, family, and neighbours;
• Regard it as a hiring process – no one ever employs the first and only person they speak to;
• Interview at least two or even three agents - and don’t be won over by the highest valuation received if you are a seller, especially in a tough buyer’s market, when the highest valuation is usually not the best valuation.
• Don’t be afraid to ask questions – ask them about their recent sales, where they have worked before, about what is happening in the market in your area/the area in which you are buying, etc;
• Ask to see proof of results - don’t just take their word for it;
• Ensure they are certified – you are entitled to confirm their accreditation and ask to see their Fidelity Fund Certificate;
• Transparency - choose an agent that is confident enough to give you the real facts and not just what they think you want to hear;
• Keep an eye out for red flags - unprofessionalism, lapses in discretion, lack of knowledge about real estate topics, and bad reviews;
• Talk about the money - don't be afraid to talk about their fees. Do they follow traditional commission structures, or do they charge a flat fee?
• There is no one-size-fits-all - choose an agent or agency that best works for you and takes the approach that you prefer and with which you feel most comfortable.