The internet has become one of the main marketing tools used by real estate professionals to effectively reach large masses of people in a short timeframe. This has caused many to doubt the usefulness of a sign board.
“While the effectiveness of online marketing is not being disputed, a signboard outside a home is still an excellent lead-generating tool to attract even more buyers. Internal feedback reveals that even in today’s internet age, a sign board outside a home is so effective that it can generate as many as ten buyer leads during the length of the listing agreement,” says Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett.
Having said that, Goslett cautions that in certain areas, municipal bylaws, body corporates and homeowner associations restrict the use of signboards and show day pointer boards. A reliable real estate practitioner will be able to guide you around these sorts of regulations.
He also cautions homeowners never to accept walk ins from buyers who claim to have seen the board while they were driving by. “These buyers might not be able to qualify to purchase the home. Beyond this, criminals often pretend to be buyers to gain access to your home. To ensure that the generated leads are properly vetted and verified, it is imperative that an experienced, knowledgeable agent is on hand to screen potential buyers. If a buyer knocks on your door, simply give them your agent’s card. If they’re serious about buying your home, they’ll be back soon,” Goslett suggests.
Finally, Goslett warns that South African consumers have learnt to be on the lookout for potential scams. “Most will choose to ignore a ‘For Sale’ sign if they do not recognise the real estate brand pictured on the board. Having a signboard backed by a reputable agent and brand will greatly improve your chance of selling your home,” he concludes.
