Francois van Der Merwe

I’m Francois, a PPRA-registered Property Practitioner with Harcourts Blue and an award-winning real estate professional who discovered his calling in helping people move confidently through major life transitions. Within my first year, I was honored with the Rising Star Award, given to the top-performing rookie agent in South Africa. This early recognition shaped my belief that real estate is not just a career, but a platform where meaningful service, deep empathy and strong market knowledge come together to change lives.

Growing up in Germiston, I developed a strong connection to the community I now proudly serve. I specialize in Primrose, Solheim, Sunnyrock and the greater Germiston area, as well as key pockets of Boksburg. My work spans residential free-standing homes, sectional-title apartments, family townhouses, investment properties and lifestyle-focused homes. My clients appreciate my ability to blend local insight with personalized guidance, helping them make decisions with clarity, confidence and a full understanding of the market’s dynamics.

One of my core strengths is my specialization in the Harcourts Non-Distressed Luxury Auction Method. This innovative selling system has allowed me to deliver competitive campaigns that attract committed buyers, reduce time on market and often achieve above-market outcomes. My auction expertise gives sellers a transparent, structured and strategically driven process, supported by accurate pricing insight, targeted marketing and strong negotiation frameworks. I value the trust my clients place in me during these campaigns and ensure that every detail is managed with precision and care.

I believe real estate is deeply personal. Every home carries a story, every seller has a goal and every buyer has a dream they hope to realize. I priorities listening first, understanding each client’s needs and crafting a tailored plan that reflects their timeline and priorities. Whether guiding first-time buyers, families upgrading, sellers navigating financial transitions or investors seeking opportunities, I bring patience, honesty and reliability to every stage of the transaction.

My communication style is open and consistent. I ensure my clients receive regular feedback, clear explanations and strategic advice that allows them to move forward confidently. I am known for my responsiveness, market accuracy and ability to simplify complex steps in the buying or selling journey. My role is to remove uncertainty, provide clarity and create a structured process where clients feel supported and empowered.

To remain effective in a constantly evolving industry, I commit myself to continuous development. I stay informed on legislative changes, market trends, economic influences, digital marketing strategies and emerging technologies. This ensures my clients benefit from both current insights and forward-thinking recommendations that position their properties for maximum success.

Being part of Harcourts Blue gives me access to global systems, leading digital marketing tools and a collaborative team culture built on trust, service excellence and community connection. Our brand stands for integrity, people-first values and unmatched client care—principles that align perfectly with the way I work.

Your goals deserve a committed partner who understands the market, values your journey and strives for excellence in every detail. Whether you are buying, selling or exploring your options in Germiston or Boksburg, I am here to guide you with professionalism, dedication and a genuine passion for helping people move forward.

Your story matters, and I am with you all the way.