select
|

‘Pop-up’ revolution hits Sea Point

New to the property market is the ‘pop-up open house’; an innovative way to bring a newly listed property to all busy buyers, fairly and equally, within hours of listing.



“We’re all time starved and when a property lists, it needs to get to the market quickly and conveniently,” say Gavin Peters and Lyonelle Venter of Jawitz Properties, who operate in the under-R 3 million Sea Point sectional title market

They say in the current market, Jawitz has found the best way to meet demand effectively and fairly to all buyers by hosting a ‘pop-up open house’ - an hour long launch where buyers are invited to view the latest property for sale.

“With only 24 to 48 hours’ notice, our buyers are told where to be and at what time the doors will open,” Peters adds. “We find properties move very quickly this way, often being sold before the more traditional Sunday show day rolls around.”

Buyers have embraced this “pop-up” concept and they ask to be notified as soon as we list something new. “They enjoy that they can quickly come down one evening after work to see what’s available to buy,” Venter says. 

“Pop-up events aren’t limited to a midweek showing, however, sometimes it could be an hour on a Saturday,” she adds.  And ‘pop-ups’ are happening almost weekly with success. “We are getting to show a new home this way each week and both buyers and sellers are feeling the benefits.”

“Properties are viewed quickly and conveniently in a short time period which sellers love as they don’t have to give up their home for a whole afternoon over the weekend,” Peters says. “While buyers like to see what’s new as soon as possible, and the best part is that properties are selling fast this way.”

He adds that it is also a much more exciting, time-productive way to sell homes for agents. “There is certainly still a place for Sunday show days but we’ve found that, often when we list a property in the week, we have offers before the weekend and have to cancel our show day.  So we devised fast-paced, exciting pop-ups in Sea Point. It’s a fresh way to do business.”

Francois Venter, Director of Jawitz Properties, adds that it’s exciting to see a new method working successfully. “It’s always refreshing when a new, productive way of selling emerges and Jawitz Properties is pleased to be at the forefront of this new trend,” he concludes.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 23 Jan 2018
      Many people only start thinking about home-ownership when they are ready to “settle down” or start a family, which is why first-time buyers these days are generally in their mid-30s, compared to those in the previous generation who were usually in their mid-20s.
    • 22 Jan 2018
      Moving away from the city to a country or coastal town and a slower-paced life is a frequent new-year resolution for South Africans, but thorough research should be done before you break free from the hustle and bustle, because making the wrong move could turn out to be a very expensive mistake, and even more stressful for you and your family than staying in the “big smoke”.
    • 22 Jan 2018
      Cape Town is home to many breathtaking and historic homes, but House Invermark designed in 1969 by South African architect Gilbert Colyn, with inspiration from two modernist icons: the Glass House by Phillip Johnson and Farnsworth House by Ludwig Mies van der Rohe is in a class of its own.
    • 22 Jan 2018
      2017 was a challenging year for the South African property market in general, despite small pockets of thriving activity in areas like the Western Cape. As we head into 2018, Tony Clarke, Managing Director of the Rawson Property Group, casts his eye forward to property trends and market influences that could make their impact felt in the New Year.
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK