Influences and pressures that are considered by most young home buyers today

Area knowledge – full familiarity with how the property market in his area operates – is absolutely essential for an estate agent to be really successful.

This being the case, certain colleagues of Schalk van der Merwe, co-franchisee for the Rawson Property Group’s Somerset West franchise, were interested to hear him define the influences and pressures which he believes affect today’s younger buyers in the Helderberg Basin.  Tony Clarke, Managing Director of the Rawson Property Group, has remarked that what van der Merwe said actually applies to a very large segment of middle class property buyers today, again particularly those who are young in age.

The 21st century upwardly mobile younger couple, said van der Merwe, are usually both at work every day five days a week and often have work to do at night – even if they have small children.  They lead very busy lives and they do not want (in fact they do not have the time) to garden and maintain their properties.  Small water-wise maintenance-free gardens and homes are therefore seen as a big advantage.

Such couples also want to be as close as possible to amenities.  Much of their cooking will be with pre-prepared, ready to cook foods and much of their entertaining will take place, when they can afford it, at cafés, restaurants and bistros.  On weekends they will often travel elsewhere for their recreational activities.

These factors, said van der Merwe, make sectional title, Home Owner Association and security estate homes particularly sought-after by young people because such homes enable them to live the lock-up-and-go lifestyle they favour and to do so with relative security.

When they have children, and when these grow older and their salaries increase, the type of communal living described above becomes less acceptable to the couple. They begin to want gardens in which children can kick a ball or swing a bat and, equally important, they begin to resent the house or estate rules which often regulate the residents’ lives and, in particular, their children’s activities.

“They want to see their kids able to run free, to cycle, and to jump into pools without limits on the times in which they can do this or the noise they make in the process.”

“They may also want the family to have pets, sometimes a great many, and they will want these to have as much freedom as possible. None of this is feasible in any communal living situation.”

So – the couple begin to look for a home with 1,500 m2 to 4,000 m2 of garden where they set the rules themselves.  However, this amount of ground can, of course, sometimes be found in upmarket security estates, but they will tend, said van der Merwe, to be very expensive, probably priced above R6 million.

As the couple’s children enter their teen years, it is quite possible that they will move back to a gated estate for the simple reason that their offspring’s leisure time will probably be spent primarily at school – with sport and extra curricula activities often taking up the whole afternoon.

Then in their old age, the security offered by a gated estate or retirement village will once again become more and more important.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
    • 18 Jan 2018
      New year, new goals! If you’ve resolved to purchase your first property in 2018, then this 6-step guide from the Rawson Property Group is a must-read. It will help you navigate and simplify what is often be seen as a confusing process of buying your first home – right from the house-hunt to the house-warming.
    • 17 Jan 2018
      While the current property market may still favour buyers, it doesn’t mean that they shouldn’t be well prepared before putting in an offer to purchase.
    • 17 Jan 2018
      Lightstone lists Blair Atholl as the most expensive suburb with an average house price of R11.2 million, followed by Westcliff (R10.5 million), Dunkeld (R9.3 million), Sandhurst (R9.1 million) and Inanda (R7.2 million).
    • 17 Jan 2018
      As it currently stands, there are four main ways in which a home can be bought in South Africa, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, who adds that deciding in which legal entity to purchase the property is not a decision that should be entered into lightly, as each has its pros and cons.
    • 16 Jan 2018
      The start of the new year is symbolic of new beginnings. A good time to take stock of one’s possessions as well as how necessary they actually are. However, seeing as the process may appear daunting – a plan goes a long way.
    • 16 Jan 2018
      The Western Cape is still in the throes of a severe drought and many households have to adjust the way they use and save water. It is a little more complicated in sectional title schemes, however, as it is not that easy to implement grey water systems for multiple users and it is also difficult to monitor water usage accurately if there are no separate water meters
    • 15 Jan 2018
      In ideal rental situations, when a lease is signed the tenant will stay for the full duration of his lease without any complications and the landlord will uphold his obligations, creating a win-win situation for tenant and landlord.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us