Connectivity now plays a part in suburb selection

Ronald Ennik, CEO of Christie’s International-affiliated Ennik Estates says that “fast broadband connectivity is now an essential requirement for today’s home buyers, and there is an increasing awareness in the market of suburbs that don’t have it.”

He further states that it is clear that this is now a steadily unfolding market trend and that all areas with reputations with bad connectivity should take note of.

“Furthermore, it is a trend that will gather momentum as reliance on electronic devices intensifies – particularly among home-based SMMEs and work-from-home individuals, who need quick connection speeds to function effectively,” says Ennik.

Parkhurst, which was established circa 1904 making it one of the oldest suburbs in Johannesburg, ironically has come up with a new age solution - they now boast with its very own dedicated broadband infrastructure.

“Owned and run by a privately owned service provider, the Parkhurst network will roll out high-speed, fibre-based connectivity to all homes and businesses in the suburb on an open access basis,” says Cheryl Labuschagne, chair of PRABOA, the local Residents’ Association, which has been driving the project.

“This is the first time that an open (non-gated) community in Johannesburg will be fully covered by its own fibre connectivity,” she adds.

Suburban upliftment

“The Parkhurst initiative reflects the important role that active, dedicated residents’ associations can play in preserving, and uplifting, the suburbs and communities they serve,” says Ennik.

“There is little doubt that, once it is up and operating, the Parkhurst broadband service will add some value to properties within its borders. Furthermore, adjacent communities, and other connectivity-challenged residential areas, are likely to monitor it with keen interest,” he adds.

“One Johannesburg area that won’t need to do so is Sandton, which enjoys one of the five highest average broadband download speeds in the country,” Ennik concludes.*

Source: latest Ookla Net Index statistics on the top broadband cities, towns and suburbs.

We took a look at web-savvy suburbs in January 2014 and you can read the findings about which suburb is the savviest in South Africa

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