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Real Estate Agents - Social Media Tips

Tweet this, like that, Pin that image....these are just some of the terms used in social media platforms like Twitter, Facebook and Pinterest, but how do you make it work for you?

Real Estate agents are masters of selling and in this fast-paced-technology-driven-world, online marketing has become a vital tool for successful real estate agents. Making the most of these different platforms will not only create visibility for your listings but will also enhance your personal brand as real estate expert.

Facebook

The world changed when Facebook was launched in 2004, from its beginnings as a way to stay in touch with friends and family, it has evolved into a powerful marketing tool. Today countless companies have Facebook pages where they interact with their customers, thus cultivating a relationship between them and the people they provide a service to.

As a Real Estate agent you have a unique platform to not only promote your properties but also enhance your brand. 

Here is how

- Set up a Facebook Page - it is better to create a Facebook Page that is not also your personal page. By setting up a business page you can do a lot more with your page - for example you will be able to target the right audience when promoting a property or you could run competitions. 
- Post about your neighbourhood - This is not just about showing off listings in a neighbourhood, but also gives you the chance to talk about what makes your neighbourhood great. If there is a new coffee shop in town, why not post about how great their coffee is? This will show new and existing residents that you care about the area you are working in and they will also consider you an expert on the area. Who do you think they are going to trust when they want to buy or sell property in your area?
- Use Images - When you update your pages, use beautiful images as they are the most engaging kind of content on Facebook. The more likes, comments and shares you get the more people will see your content.

Twitter

You have 140 characters, so use them wisely! This social media platform can seem a little confusing with its hashtags and trending topics at first. However it is not as hard as you might think.

Here is how

- Get a handle - if you don’t have a Twitter handle yet, you should get one! It is easy to set-up and just like with Facebook, set up a Twitter page for your business.
- Create the right content - Because you only have a 140 characters you will have word your tweets right to convey what you want to say. What is the right content? Here are some things that you can tweet about:

- Tweet links to new listings, but don’t flood your timeline with listings. This will drive people away
- Tweet about local news, showing off just how great your neighbourhood is
- Tips about buying/selling property, moving tips - basically anything about real estate
- Ask questions and engage with those that answer your questions.

To ensure your tweets get seen by the right people use hashtags, for example #movingtips. Keep them short and don’t make them vague. The vaguer a hashtag the more likely it is that they will get lost in the sea of tweets.

Pinterest

There isn’t a site that is more image driven than Pinterest. Pinterest gives users a chance to pin images to boards which is visible to everyone that follows them. 

Once you have Pinterest account you can start creating boards with various images relating to each category (or board)

Here is how:

- Create boards about your neighbourhood and pin images of amenities, shops or services.
- Set up a board for your favourite things as well - if you like going for hikes pin about local parks or trails in your area. This will allow people to get to know you as someone that cares about their neighbourhood and will further enhance your business
- Pin your listing as well. This board should be one of the first boards you see on your profile. This will put it in a place that is easy to see and thus generating interest in your listings


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