select
|

How to select the ideal real estate agent

There is no doubt that the services of a professional real estate agent from a reputable brand can be an invaluable asset to any homeowner in today’s market who wants to sell their property for the best possible price in a timely manner.

 “However,” says Caron Leslie, Broker/Owner of RE/MAX Property Associates, “the crux of the matter is selecting the right agent for the job.”
 
So what criteria should a seller use to determine whether they have selected the right agent? According to Leslie, the legislative changes within the real estate industry means that agents working within the market are required to have a certain level of qualification to practise their trade. “Essentially this means that homeowners are assured that today’s real estate professionals are exactly that – professional. Therefore the decision has more to do with if the agent is someone that the seller feels comfortable with and can trust. The majority of buyers and sellers usually look for the most visible estate agents in the area by way of boards, advertising, recent sales in the area, market share and of course the internet,” says Leslie.
 
Adrian Goslett, CEO of RE/MAX of Southern Africa, says that while it is important to work with an agent with specific area experience, it is advisable that the agent is from a highly regarded and well-known brand. “The top real estate brands in the country made it to the top because they have a solid marketing strategy, resources and a strong network of professionals within the industry.” 
 
According to Leslie, while homeowners have become more aware of how essential it is to work with a professional agent, not many ask to see the agent credentials or qualifications. “The seller should interview the agent and ask for proof of their certificates before they make their final decision as to who they would want to work with. They should also confirm that the agent has knowledge of the current market conditions, area knowledge and an established sales track record. It is very important that the seller feels confident in an agent’s capabilities and that they can work together on a made-to-fit marketing plan,” she advises.
 
Leslie says the key deliverables of the agent, aside from their sales record, should be their ability to read the market and correctly price the property to reach the right target market. “Along with price counselling, the agent should be able to provide consistent feedback to the seller on the progress of the sale as well as up-to-date market trends and recent sales of properties in the area.  They must be available at each home viewing and assist with qualifying buyers. A good agent will have in-depth market knowledge, resources and the ability to value a property at its true, market value.”
 
She notes that it is crucial for the estate agent and the seller to be able to communicate effectively and both understand each other’s perspective. Trust is a vital ingredient to the relationship between the seller and their agent. “An agent should be easily contactable so that the seller has the freedom to openly communicate with them as they feel necessary. This will assist in both parties to be on the same page and work together to achieve the objective of selling the property.”

Find estate agents across South Africa


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK