select
|

How to select the ideal real estate agent

There is no doubt that the services of a professional real estate agent from a reputable brand can be an invaluable asset to any homeowner in today’s market who wants to sell their property for the best possible price in a timely manner.

 “However,” says Caron Leslie, Broker/Owner of RE/MAX Property Associates, “the crux of the matter is selecting the right agent for the job.”
 
So what criteria should a seller use to determine whether they have selected the right agent? According to Leslie, the legislative changes within the real estate industry means that agents working within the market are required to have a certain level of qualification to practise their trade. “Essentially this means that homeowners are assured that today’s real estate professionals are exactly that – professional. Therefore the decision has more to do with if the agent is someone that the seller feels comfortable with and can trust. The majority of buyers and sellers usually look for the most visible estate agents in the area by way of boards, advertising, recent sales in the area, market share and of course the internet,” says Leslie.
 
Adrian Goslett, CEO of RE/MAX of Southern Africa, says that while it is important to work with an agent with specific area experience, it is advisable that the agent is from a highly regarded and well-known brand. “The top real estate brands in the country made it to the top because they have a solid marketing strategy, resources and a strong network of professionals within the industry.” 
 
According to Leslie, while homeowners have become more aware of how essential it is to work with a professional agent, not many ask to see the agent credentials or qualifications. “The seller should interview the agent and ask for proof of their certificates before they make their final decision as to who they would want to work with. They should also confirm that the agent has knowledge of the current market conditions, area knowledge and an established sales track record. It is very important that the seller feels confident in an agent’s capabilities and that they can work together on a made-to-fit marketing plan,” she advises.
 
Leslie says the key deliverables of the agent, aside from their sales record, should be their ability to read the market and correctly price the property to reach the right target market. “Along with price counselling, the agent should be able to provide consistent feedback to the seller on the progress of the sale as well as up-to-date market trends and recent sales of properties in the area.  They must be available at each home viewing and assist with qualifying buyers. A good agent will have in-depth market knowledge, resources and the ability to value a property at its true, market value.”
 
She notes that it is crucial for the estate agent and the seller to be able to communicate effectively and both understand each other’s perspective. Trust is a vital ingredient to the relationship between the seller and their agent. “An agent should be easily contactable so that the seller has the freedom to openly communicate with them as they feel necessary. This will assist in both parties to be on the same page and work together to achieve the objective of selling the property.”

Find estate agents across South Africa


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 30 May 2017
      Despite the wallowing economy, the appeal of property in upmarket suburbs like Inanda hasn’t waned although house sales volumes have notably slowed, and local agents say it’s not due to lack of interested buyers or available stock.
    • 30 May 2017
      Now that all sectional title schemes are obliged to have two separate funds: a day to day administrative fund and a reserve fund, it seems of utmost importance to assess whether all the money accumulated is protected as well as it should be, says Mandi Hanekom, operations manager of sectional title finance company Propell.
    • 30 May 2017
      A decade ago the beach road between Sea Point and the V&A Waterfront was lined with old, characterless apartment blocks interspersed with dated houses, but these days Mouille Point is transformed suburb, proudly ranking alongside it’s more illustrious Atlantic Seaboard neighbours.
    • 30 May 2017
      Landlords as well as homeowners could find themselves in financial trouble in the next few months as a result of SA’s worsening economic picture, and tenants need to know what their position would be in such circumstances.
    • 29 May 2017
      Buying and selling property is a far from simple process but it can be especially tedious for sellers who are also required to produce an array of clearance certificates, including a rates clearance certificate from their local municipality which will only be issued if all accounts are up to date.
    • 29 May 2017
      Situated towards Umdloti on the KwaZulu-Natal North Coast, the new Sibaya precinct has rapidly become entrenched as the region’s property ‘hotspot’ – a monniker it is likely to hold for at least the next 10 to 15 years.
    • 29 May 2017
      Even though it is not required to submit building plans for projects defined as ‘minor building work’, homeowners will still require written permission from their local authority before they start, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 26 May 2017
      The rules for handling rental deposits are very clearly outlined in the Rental Housing Act, and yet certain misconceptions still abound amongst landlords and tenants.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK