RealNet wins market share in the West

Two RealNet franchises covering a vast area west of Johannesburg have embarked on an intense marketing drive and have increased market share as a result.
The Constantia Ridge/Weltevreden Park franchise and the Ruimsig/Lanseria franchise are co-owned by Hanneleen Roos and Eben le Roux, who launched an intensive campaign to create greater awareness of the RealNet brand in September last year.
"We opened the Weltevreden franchise in 2008, followed by the Ruimsig franchise in 2011 and although we have had a fantastic reception in the market from the word go, the area that we serve is so large that we decided to introduce our services on a more personal level to a wider audience," says Roos.
"Our campaign, which included door-to-door-introductions by our agents, pamphlet distribution, banner displays at shopping centres, and show houses with eye-catching branding, has yielded excellent results, to the extent that we are currently recruiting additional agents to cope with increased client traffic. We aim to increase our agent complement by at least 60% within the next few months," she says.
Thanks to the size of this franchise area, buyers here have a very wide choice of properties, ranging from starter units to family homes and upmarket sectional titles in secure complexes. Prices start at an affordable R450 000 for one- or two-bedroom units and range all the way up to R25m for luxury homes in signature residential estates such as Willowbrook, Pinehaven, Ruimsig Country Estate and Featherbrook Estate to name a few.
"There is something for everyone in every price range and many homes have wonderful views thanks to the hilly terrain," says Roos.
She adds that investors are currently very active in areas around Monash university campus in Ruimsig thanks to strong demand for rental units among students. Secure sectional title units in the R550 000 to R850 000 price range are the most popular among investors.
The recent proliferation of business parks has also stimulated the local residential market as high fuel prices and the introduction of e-tolling have prompted many buyers and tenants to seek accommodation closer to their workplaces, says Roos.
"And yet access to other hubs is convenient and many employees who work in northern Johannesburg prefer to buy in our areas because prices for comparable homes are much more affordable and the lifestyle is appealing," she says.

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