select
|

RealNet wins market share in the West

Two RealNet franchises covering a vast area west of Johannesburg have embarked on an intense marketing drive and have increased market share as a result.
 
The Constantia Ridge/Weltevreden Park franchise and the Ruimsig/Lanseria franchise are co-owned by Hanneleen Roos and Eben le Roux, who launched an intensive campaign to create greater awareness of the RealNet brand in September last year.
 
"We opened the Weltevreden franchise in 2008, followed by the Ruimsig franchise in 2011 and although we have had a fantastic reception in the market from the word go, the area that we serve is so large that we decided to introduce our services on a more personal level to a wider audience," says Roos.
 
"Our campaign, which included door-to-door-introductions by our agents, pamphlet distribution, banner displays at shopping centres, and show houses with eye-catching branding, has yielded excellent results, to the extent that we are currently recruiting additional agents to cope with increased client traffic. We aim to increase our agent complement by at least 60% within the next few months," she says.
 
Thanks to the size of this franchise area, buyers here have a very wide choice of properties, ranging from starter units to family homes and upmarket sectional titles in secure complexes. Prices start at an affordable R450 000 for one- or two-bedroom units and range all the way up to R25m for luxury homes in signature residential estates such as Willowbrook, Pinehaven, Ruimsig Country Estate and Featherbrook Estate to name a few.
 
"There is something for everyone in every price range and many homes have wonderful views thanks to the hilly terrain," says Roos.
 
She adds that investors are currently very active in areas around Monash university campus in Ruimsig thanks to strong demand for rental units among students. Secure sectional title units in the R550 000 to R850 000 price range are the most popular among investors.
 
The recent proliferation of business parks has also stimulated the local residential market as high fuel prices and the introduction of e-tolling have prompted many buyers and tenants to seek accommodation closer to their workplaces, says Roos.
 
"And yet access to other hubs is convenient and many employees who work in northern Johannesburg prefer to buy in our areas because prices for comparable homes are much more affordable and the lifestyle is appealing," she says.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 24 Jul 2017
      If you are selling your property you should know it doesn’t just involve a property agent, a moving company and maybe a storage facility - there are a few other costs you should prepare for. We take a closer look at the unexpected costs.
    • 24 Jul 2017
      Marriage is an undeniably life-changing event, and not just in the emotional sense – it alters the way we manage things like finances and property ownership too. The contractual side of tying the knot may not be particularly romantic, but it can have far-reaching effects on your future, and should definitely be a part of your discussions before you say “I do”.
    • 21 Jul 2017
      Luxury homes in Clifton with big price tags aren't a surprise - but a parking bay which went on the market this week has raised eyebrows for its eye-watering sale price of R990 000.
    • 21 Jul 2017
      In a town brimming with luxury real estate, it’s not easy to find one property that stands out from the rest, but the Villa Agusta in Plettenberg Bay really is in a class of its own.
    • 21 Jul 2017
      As parents, we all want the best for our children, and that means helping them make responsible life choices and plan for a secure future. One of the easiest ways to do this is to encourage sound, long term investments like property, but getting a foot onto that ladder can be daunting when you’re just starting out in the adult world.
    • 21 Jul 2017
      While the Reserve Bank had said it had come to an end of its hiking cycle, few would have predicted a cut in the rates this year. In fact, a cutting cycle was only expected in 2018 However, South African Reserve Bank governor Lesetja Kganyago, announced yesterday that the interest rate would decrease by 25 basis points, bringing the repo rate down to 6.75% and the prime rate down to 10.25%.
    • 20 Jul 2017
      Home buyers and those with mortgages will be encouraged by today’s announcement by the Monetary Policy Committee of a 25 basis point reduction in the repo rate, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
    • 20 Jul 2017
      Whether you’ve taken that leap and put a deposit on your own place, or even if you’re still renting, these tips from Tile Africa Retail Displays Manager Liza Watermeyer will help you put a few finishing touches on the place where you go to get away from it all – to make it feel like a real home.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK