Google Capital - $50 million into Real Estate

After its launch last week, Google Capitol, poured $50 million into, a real estate marketplace.

The valuation of the company post-money is $1.2 billion, and a representative from Google Capital will join the company’s Board of Directors and another will take a board observer position. connects buyers and seller of real estate, and since its inception they have sold $26 billion of property - what makes them different is that the real estate transaction actually happens online. Some have described as “the eBay for real estate.” Financing still happens via a bank and just like eBay, the highest bidder wins. prides themselves on their broad selection of stock, from luxury homes, to office buildings, foreclosed homes or even self-storage facilities. Customers range from large financial institutions to individuals and brokers.

Launched in 2008, only started expanding in Silicon Valley last year, with the company’s headquarters in Southern California. And while has raised money from private equity, it hasn’t used much of its unvested capital and is profitable.

President of, Jake Seid, explained in an interview that, “Trip Advisor is to Priceline as Zillow is to” He sees sites like Zillow as complementary.

With all transactions occurring online buyers and sellers are vetted by means of proof of funds and other necessary checks before a transaction is enabled. takes a 5% cut of each transaction.

“ has quietly built one of the largest marketplaces on the web,” said David Lawee, Partner at Google Capital. “We think can fundamentally change how real estate, and particularly commercial real estate, can be bought and sold, leveling the playing field for smaller investors.”

(via TechCrunch)

  Comment on this Article


Post to my facebook wall
Characters remaining

  • Adriaan Grove - posted 07 Mar 2014 08:56 AM                                    

    Google trying a different approach to real estate by investing in an Auctions platform - this could have a big impact if it works out. Seeing that is already successful, I would take serious note of this if I was a master franchisee

Latest Property News
  • 23 Feb 2018
    RE/MAX Property Associates’ Table View Office, which services property buyers and sellers along the Table Bay coastline and surrounds, has recently sold a home in Woodbridge Island for R11 million – the highest price paid for any home in the sought-after security complex.
  • 23 Feb 2018
    Choosing to invest in an overseas property can be daunting. But as more and more investors recognise the value of a diversified portfolio that includes property outside of their own country of residence, international property investment is growing in popularity.
  • 23 Feb 2018
    The positive change in South Africa’s political landscape is paving the way for an upswing in the local property market.
  • 22 Feb 2018
    An excellent credit score is one of the most priceless assets a potential home buyer can have. This tool has the power to secure favorable mortgage and refinancing rate, influencing everything from the size of the loan repayment to the interest rate on the home loan.
  • 22 Feb 2018
    What do you do if you love your home’s location and the area, but the home no longer fits your growing family’s needs? Do you stay and renovate your existing home or find a home that meets your developing criteria?
  • 22 Feb 2018
    While every owner wants to sell their property at the best possible price, overpricing a home can be the kiss of death for a sale.
  • 21 Feb 2018
    Given the hand they were dealt, government has performed a delicate balancing act which it is hoped will serve to reignite confidence in investment in South Africa, regain our global credibility and satisfy the credit ratings agencies, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
  • 21 Feb 2018
    The real estate mantra, ‘location, location, location’ remains a strong market influence regardless of the prevailing economy, with suburbs like Rondebosch enjoying the buffering benefit of being ideally situated.
Subscribe to the MyProperty Newsletter

Last Name  
Email Address  
Email Frequency
Share this Page

For Sale Property
Rental Property
More Options
Connect with us