Neknomination craze turns to charity in KwaZulu-Natal

What started out as a drinking game that made international headlines recently has been turned into a community initiative by some KwaZulu-Natal businesses which decided to apply the “neknominate” principle to charitable causes. In essence, the neknominate “game” involves completing a drinking dare and then nominating someone else to go next. Videos of the challenges are posted online and spread via social media.
“On the KwaZulu-Natal north coast however, companies and individuals have started taking the viral Neknomination craze and turning it into a feel-good community awareness chain, rather than the original beer-drinking chain,” says Grant Gavin, Broker/Owner of RE/MAX Panache.
RE/MAX Panache received a nomination from Mum’s Mail, a local monthly magazine distributed in Durban and surrounding areas, as well as the Pietermaritzburg/Midlands area. Mums Mail nominated one of the RE/MAX Panache agents due to a personal relationship that existed.
Gavin explains that since RE/MAX Panache had recently completed a toy and book drive as part of a nationwide RE/MAX Foundation initiative, they decided to take up the neknomination for the handover of the toys and books. 
The RE/MAX Foundation is a non-profit charitable organisation that aims to uplift the lives of families and individuals in need. Each year the RE/MAX Foundation holds a toy and book drive whereby, through The RE/MAX Foundation, offices across the RE/MAX of Southern Africa area of operation are invited to engage with their local communities by collecting both toys and books for a local orphanage, crèche or charity that they nominate. Members of the communities are encouraged to participate by donating the items and dropping them off at their nearest RE/MAX office or with their RE/MAX agent. RE/MAX Panache agents and their clients had collected toys and books for the 2014 drive over December and January.
“We decided to send our toys to the local Durban North Masifundisane School, which educates about 50 kids whose parents work in the Durban North area, either in local businesses or residential homes.  The school is supported by a church, and their budget isn’t large, therefore this type of toy donation allows them to throw out old toys and replace them for the New Year,” explains Gavin.
“When we went to deliver our toys, we simply used an i-phone to capture the moment.  While the video quality isn’t great, we were at least able to continue the chain of doing something good for somebody in our Durban North community,” he says.
Passing on the nomination is part of the game, so RE/MAX Panache neknominated Richard and Luci Hirsch from Hirschs appliance store. “I decided to nominate them because of my relationship with both Richard and Luci, and because I know how much their company does for the community at large.  I didn’t want to nominate somebody if there was a possibility that they may not have continued with the chain – it was important to keep this wonderful initiative going,” says Gavin.
“Hirsch’s didn’t let us down either – and they put together a video of 24 good deeds in one day.  We definitely nominated the right people to keep it going.  Hirsch’s then nominated Marc Eslick of The Red Cap Foundation (the charitable arm of Mr Price) and Terry Kass of Tree (non-profit early childhood development and training).  Both of these companies went on to continue the good work.”
Adrian Goslett, CEO of RE/MAX of Southern Africa says that central to the RE/MAX Formula - the company’s operating philosophy - is its commitment to giving back to the communities in which it operates. “It is for this reason that we decided to launch The RE/MAX Foundation, a not-for-profit organisation that will focus on supporting a variety of worthy causes both financially and through the collection and donation of various items. The RE/MAX Foundation has provided the RE/MAX of Southern Africa offices a vehicle through which to give back to their local communities through various initiatives. We are proud that RE/MAX Panache has taken this commitment seriously and continues to give back to the communities in which it operates.”

Watch RE/MAX doing there Charity Neknomination here

And here is Hirsch's following up with their own Neknomination

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