Turning ordinary estate agents into extraordinary experts

Like many professionals involved in service delivery, estate agents often get stereotyped as people looking to make a quick buck, without necessarily delivering good service. A lot of people look at the property transaction and question whether an estate agent is even a necessary part of the process, thinking it easier to deal without a middleman.

Trainer Gerhard van Rensburg, from Bowtie Solutions, has joined Leapfrog Property Group as National Franchise Sales and Training Executive

So what exactly does an estate agent bring to the table? Gerhard van Rensburg, newly appointed as National Franchise Sales and Training Executive at Leapfrog Property Group, believes they have much to offer;"An agent not only has the requisite knowledge of an area and the experience to bring together a willing buyer and seller, but also the technical expertise to guide both through the often complex legal paperwork as well as the financial applications and approvals. The purpose of a good real estate agent is to guide the entire process from start to finish".

Selling Property Requires Qualifications

The common misconception is that becoming an estate agent is a quick way to make easy money. While it is true that good agents can earn well what is less obvious is the number of qualifications they've needed to obtain - such as the entry level FETC: Real Estate (NQF level 4), the completion of a 12-month internship under the mentorship of an experienced estate agent and passing a professional designate exam (PDE) at the end of the internship- as well as the hours of ground level experience they need to combine their knowledge with.

"The average rookie agent takes about six months before earning their first commission", explains Bruce Swain, MD of Leapfrog Property Group, "only those who truly apply themselves go on to make a living as this isn't a forgiving industry".

Training Makes Perfect

Gerhard is no stranger to the real estate industry - many having been trained by his real estate training and development business - Bowtie Solutions. He's also practiced as an agent since 2000, became a principal of his own estate agency in 2009, and obtained his NQF level 5 qualification in 2011.

"I realized the need to gain more knowledge and experience so I became a principal. I believe in 'Knowledge is Power' and achieving this qualification together with the experience I gained as a principal, not only gave me a competitive edge in the market place, I believe for it to also gave me more credibility as a trainer", explains Gerhard.

Swain concurs stating that; "Gerhard has established himself in the first instance as a top salesman.  Credibility in our industry is of utmost importance and he entered the industry a few years ago, learnt the hard way and achieved impressive targets as an active salesperson. He knows how to do it."

Today Gerhard's focus is helping Leapfrog agents to continuously improve their service, "Due to continuous changes in the Real Estate Industry - training should be attended on a continuous basis. My biggest focus is to convert the ordinary estate agent into an extraordinary expert".

Swain believes that the addition of Gerhard to the Leapfrog team will aid its agents to deliver even better service to their clients,"No estate agent can, from a practical sense, go forward without training and Gerhard is the best".

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 21 Jun 2018
      Anyone who’s ever been involved in a building project that’s gone wrong will appreciate the importance of adequate insurance cover in the construction industry.
    • 21 Jun 2018
      A recent news story about a blind tenant caught in a legal battle with his body corporate over letters and notices he was unable to read and consequently comply with has raised the question: what are the legal obligations for landlords with disabled tenants?
    • 21 Jun 2018
      A trend that’s taken the world by storm in recent years is that of hygge (pronounced: hue-guh), a Danish concept that is about creating intimacy, connecting with loved ones and taking pleasure in small, ordinary things.
    • 20 Jun 2018
      Buying or selling real estate isn’t as easy as it is portrayed sometimes, especially if there is a death of a party during the transaction which can make it awkward, tricky and inconvenient.
    • 20 Jun 2018
      With interest rates remaining at historic lows and banks continuing to compete for mortgage finance business, first-time buyers with funds at their disposal are currently well-placed to gain that initial foothold on the property ladder, particularly in the light of the slightly lower growth rates currently experienced in residential property values.
    • 20 Jun 2018
      The average size of bond granted in SA has grown 7,7% in the past 12 months to R934 000, according to BetterBond, the country’s biggest bond originator.
    • 19 Jun 2018
      In the current market, letting out a property can be a good option as rental demand remains strong, especially in the northern suburbs of Johannesburg. This is according to Chris Renecle, MD of Renprop. However he says that before homeowners let their property out, there are five key points they should make sure are covered before they market the property for rent and sign any lease agreements.
    • 19 Jun 2018
      The Capetonian dream is to live by the ocean with the iconic mountain making an appearance somewhere in the horizon. But, that dream comes with a hefty price tag that many simply cannot afford. But, should you venture some kilometres out of the city centre, entirely new realms of beachside bliss await you …
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us