RE/MAX – named top global real estate franchisor

Global franchisor RE/MAX once again holds the top position among real estate brands, as ranked in the 35th Annual Entrepreneur 2014 Franchise 500®. This year’s ranking is the 11th time in 15 years that the Franchise 500 named RE/MAX as the top franchisor in the real estate category.

Entrepreneur’s annual survey evaluates companies by quantifiable measures including financial strength and stability, growth rate, size of system, start-up costs and financing options.

“It’s truly an honour for RE/MAX to be recognised as the highest ranking real estate organisation in this year’s Franchise 500 survey,” said Margaret Kelly, RE/MAX CEO. “We provide our franchise owners with a comprehensive collection of resources to support their business goals. In addition to strong brand recognition, RE/MAX franchisees benefit from award-winning training programs and cutting-edge technology tools.”

Master franchise rights for 16 countries were sold during 2013 including the sale of Japan, the world’s third-largest economy.

Peter Gilmour, Chairman of RE/MAX of Southern Africa, says that the Southern Africa region - which was recognised as the RE/MAX Region of the Year in 2012 out of 95 countries based on sales performance, agent growth and support services offered - has also seen strong growth over the last year, evidenced by the opening of 18 new franchises during 2013.
Gilmour notes that RE/MAX of Southern Africa is currently the largest real estate agency in South Africa, with over 1 900 real estate agents accredited to the brand and the widest footprint across the country.
“Last year alone, RE/MAX real estate professionals assisted approximately 34 000 families with their property needs. RE/MAX of Southern Africa agents, who place a family in their dream home every 15 minutes, generated property sales of more than R17-billion during 2013. During this 12 month period, the RE/MAX brand also achieved three record months in the history of the company in terms of sales – December 2013 being the highest with R1,9-billion in home sales recorded,” he says.
Gilmour attributes the RE/MAX brand’s success, both locally and internationally, to the training and support services offered to its franchisees and agents. “RE/MAX franchisees have access to extensive local and international training from RE/MAX Global Learning Centre, as well as many technological tools and resources, such as the Referral Maker CRM programme and the online customisable marketing toolkit, Design Centre. It’s benefits such as these that have enabled our passionate and professional network of real estate professionals to perform well above industry norms, despite the challenging economic climate and housing market over the past few years.”

In the year ahead Gilmour says that RE/MAX of Southern Africa is well placed to continue on its successful path of being the number one real estate brand in the country. “Our extensive network of professional agents, who average over 13 years of real estate experience, focus on a high quality of service, which means getting your home sold at the best price in the shortest time with the least amount of stress,” says Gilmour. “The property market is constantly changing and agents need to be responsive to these changes and well-equipped to deal with them effectively.”

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