The case for show days

Despite today’s technology that allows sellers to list their properties online and buyers to view them, there is still great value in going back to basics and having a show day. 

“When you put your property on the market, having a show day could mean attracting the right buyer whereas if you don’t, you could miss out on giving the right buyer a chance to see your property,” says Francois Venter, Director of Jawitz Properties.

Sellers are not showing their properties as often these days, citing security concerns. “Jawitz Properties’ show days are protected by ADT where we have a panic button ready for both the protection of the agent/s sitting at the show day as well as for the safety of the seller’s property. We also urge sellers to lock their valuables away such as jewellery and laptops,” says Venter.  “If you as a seller decide to have a show day it will set you apart from those who decide not to, and the boards directing traffic to your property will really stand out and better your chances of the right buyer walking straight through your door.”

It’s important to drive as much attention and traffic to your property as possible and Venter says that show days are still one of the best tactics at a seller’s disposal, as over 60% of sales are concluded as a direct result of show days. “Show days still remain the most popular way to sell a property, even in today’s market.”

Attendance is strong across almost all price ranges. “In the metro areas we are seeing buyers attending in double digits,” adds Venter.

Show days really give buyers the opportunity to explore a property in person. “For a true feel of all your home has to offer, there is nothing quite like a show day where buyers can walk through your home versus looking at pictures or taking a virtual tour online,” says Venter. “Buyers who visit show days are also relaxed and in the right frame of mind.”

Furthermore, it can also be more convenient to have one specific day open for buyers to view your home instead of having to be available for multiple viewings throughout the week.

As a seller, a show day also provides you with the opportunity to let your home shine. “Remember, first impressions count. Making sure your home is clean, neat and tidy, smells lovely and is attractively furnished will really help buyers envision living in your home and may sway them to making you an offer,” adds Venter. “A well maintained garden also goes a long way.”

Estate agents should take great care when they host show days. “It’s about more than just putting up signage directing buyers to your home or simply waiting for people to attend,” says Venter. “Good estate agents will go the extra mile and invite their close and exact match buyers to see your home – buyers that they know are seriously looking to buy.”

“When both sellers and agents pay the closest attention to presenting a property beautifully to the right audience, a show day can be extremely successful,” Venter concludes.

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