RE/MAX Living opens in Camps Bay

As one of the most popular and most expensive suburbs on Cape Town’s Atlantic Seaboard, Camps Bay is often referred to as South Africa’s Cote d’ Azure.  Its property price tags are largely attributed to its prime location - beyond the four beaches of Clifton at the foot of the Twelve Apostles - and its proximity to the centre of town.
“Camps Bay is extremely popular among property buyers due to the fact that aside from its prime positioning it is also an absolutely beautiful place to stay,” says Susan Watts, Broker/Manager of the recently opened RE/MAX Living office in Camps Bay. “While sales in the area have always been good, sales volumes in the area have risen by 20% since last year.  RE/MAX Living currently has around 60 quality listings on our book, so establishing a presence in the area by opening an office was the next logical step. Our aim with the new office is to give our clients in the area the same standard of service and expertise that they have come to expect from our offices in Sea Point and the City Bowl - they deserve the best and that is exactly what we offer.”
Adrian Goslett, CEO of RE/MAX of Southern Africa, says that with a higher number of sales seen throughout the property market, it was a strategic decision to open the RE/MAX office in Camps Bay to offer a comprehensive service to property investors in the area.

?4 Bedroom House for sale in Camps Bay
 “We have done extensive market research and feel that the area is in need of a new brand to shake things up, and that is exactly what we intend on doing. Our agents are top notch professionals with many years of experience in selling property, many of whom have qualifications far beyond what is normally required of the industry. We have a proven track record and have shown that as an office we are successful in all price brackets,” says Watts.

She notes that while the office has only recently opened the doors, RE/MAX Living agents have been operating in the area for several years with remarkable success. “Our agents are well equipped, qualified and experienced. Several seasoned agents have recently joined our team as a result of this increased presence and market share. Our office is growing and we are up 52% in registered sales compared to the same time last year. It is now time to grow in terms of the areas we operate in too,” she says.  “Our other offices have become market leaders in their own right and we intend to do the same in Camps Bay. As an office we are experienced at selling property in the high end of the market and we know there is currently a gap in the Camps Bay area for an office with the skills and professionalism necessary to sell in the upper echelon, while still remaining approachable and involved in the community in which they serve. We tick all of these boxes.”

?5 Bedroom House for sale in Camps Bay
Watts says that her office is committed to the upliftment of the local communities in which they operate. “As yet I feel there is no brand in Camps Bay that is as involved in the community as we are. Community involvement is our mantra and we shall carry this through to our new areas of operation. We don't just work here, we live here too, is the statement we stand by. Our support of the local neighbourhood watches, schools and community support programs extends wherever we decide to go and I am excited to grow this concept. Some agencies feel that servicing their sellers simply involves marketing, but we believe that by helping to improve the area through our community support programmes we are able to offer sellers something no one else can - we help to make the area more desirable to buyers, which in turn will push up the average price in the area.”
Speaking about her expectations for the property market of the next year, Watts says that she feels that property sales will stabilise. “As the market improves, demand will increase slightly but I do not expect any dramatic change. I expect instead to see a steady rise in prices without any spikes over the next two year period. The market will favour cash buyers as banks tighten up on lending at this time and once the uncertainty of the elections has past, I expect to see an increase in foreign buyers. What we have to offer in the Cape is world class and I think foreign buyers know this,” Watts concludes. 

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