select
|

Visible security a strong sales point

In a property market where suburban homes must increasingly compete with properties in secure complexes and gated estates, good – and visible – security measures are a key part of attracting prospective buyers and keeping them interested.
 
“Improved security and personal safety is one of the main motivations for a home purchase, and sellers can definitely expect resistance, especially among repeat buyers, to a home that doesn’t seem secure,” says Berry Everitt, MD of the Chas Everitt International property group.
 
Writing in the Property Signposts newsletter, he notes: “It is really no use assuring prospective buyers that an area is relatively crime-free, or telling them that you have found your dogs to be sufficient protection, when what they actually want to see are security gates, burglar guards, an alarm system and perimeter lights.
 
“They will simply calculate what all this will cost to install - and probably add a few extras while they're about it - then deduct the total from the price they are prepared to offer for your home.”
 
Even worse, Everitt says, if they need to relocate soon, they are more than likely to buy the property down the road which does have visible security, even if it costs more than yours and they actually like it less.
 
“On the other hand, a home that is obviously well-secured will give prospective buyers a feeling of comfort, and they may even be prepared to pay a premium for it.”
 
Meanwhile, he says,if you do happen to live in a relatively safe and crime-free area, you should make sure that your estate agent really knows how to make the most of this when it comes to selling your home.
 
“A qualified, experienced agent will be able to provide prospective buyers with information about successful anti-crime measures in the neighbourhood and comparative crime figures - and will, of course, be certain to point out the security features of your property.”


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 23 Jan 2018
      Many people only start thinking about home-ownership when they are ready to “settle down” or start a family, which is why first-time buyers these days are generally in their mid-30s, compared to those in the previous generation who were usually in their mid-20s.
    • 22 Jan 2018
      Moving away from the city to a country or coastal town and a slower-paced life is a frequent new-year resolution for South Africans, but thorough research should be done before you break free from the hustle and bustle, because making the wrong move could turn out to be a very expensive mistake, and even more stressful for you and your family than staying in the “big smoke”.
    • 22 Jan 2018
      Cape Town is home to many breathtaking and historic homes, but House Invermark designed in 1969 by South African architect Gilbert Colyn, with inspiration from two modernist icons: the Glass House by Phillip Johnson and Farnsworth House by Ludwig Mies van der Rohe is in a class of its own.
    • 22 Jan 2018
      2017 was a challenging year for the South African property market in general, despite small pockets of thriving activity in areas like the Western Cape. As we head into 2018, Tony Clarke, Managing Director of the Rawson Property Group, casts his eye forward to property trends and market influences that could make their impact felt in the New Year.
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK