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Rocktober! New record month for estate agent leads on the new MyProperty website

by Adriaan Grove, MyProperty CEO.

MyProperty recorded a growth of 40% month-to-month increase in estate agents leads in October. This without any additional marketing spend.

The new MyProperty website was launched mid August and a lot of fine tuning was done in September. We believe the increase in leads can largely be attributed to a more user friendly website, that was build from the ground up to make property search as easy and fast as possible. 

The new website introduced an industry first way of searching for property, by allowing the user to type in any place of interest in South Africa including roads and landmarks. Based on our web analytics, we now see more and more people making use of this feature and search for properties around schools, places of work or specific roads.

A couple of weeks ago we followed this up with two more industry firsts: live traffic data integration and Draw-a-search. Draw-a-search allows users to draw a shape on a map, and locate properties within that shape. We've had very positive feedback on this with reports of buyers finding their homes using this functionality. 

This month we are focusing on our mobile website and hope to launch a new mobile site soon. We get a lot of mobile traffic outside business hours and believe that a more user friendly mobile site will assist in increasing the number of leads even further for estate agents. 

MyProperty is the largest fully independent property portal in South Africa and our attractive subscription prices (starting at R299/month) also includes our ground breaking online management systems, the OMS. Using the OMS, estate agents can manage their listings on all South Africa's leading portals and add a wide range of additional marketing services such as agency websites, adwords marketing and automated Youtube integration. We currently offer the most cost effective and comprehensive set of services for real estate agencies, resulting in incredible savings and better uptime through our industry first cloud infrastructure. 


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