Franchise principal becomes client

This year marks the 40th anniversary of the RE/MAX brand making it that much more special that RE/MAX Oaktree recently celebrated 14 years of continued success, says Dot Foster, Broker/Owner of RE/MAX Oaktree, whose office services the Stellenbosch area.

Dot Foster - Owner/Broker RE/MAX Oaktree
“Although the property market has experienced some rather turbulent times since we first opened our doors, we have managed to continue to successfully flout industry norms and come out on top. This year has been a particularly good year with sales around 87% higher than they were during 2012. While this is partly due to the fact that the property market has normalised, it is also largely due to the fact that our office and the RE/MAX system appeals to successful agents who are business-minded and see clients as their priority,” says Foster. “The RE/MAX brand has become synonymous with excellent service and we believe the brand, and our office, have added considerable value to the real estate market in our area, along with the buyers and sellers that we service.”
Adrian Goslett, CEO of RE/MAX of Southern Africa, congratulated RE/MAX Oaktree on their achievement by saying: “In today’s property market, the real estate offices that we have are those who weathered the storm of the recession because of their professionalism and passion for the industry. It is the calibre of real estate professionals such as the RE/MAX Oaktree office that have made the RE/MAX brand push forward and succeed where others have failed.”
To celebrate the RE/MAX Oaktree 14th birthday, Foster chose to become a RE/MAX Oaktree client putting her own house on the market. “I had lived in the house that my late husband and I had built for the last 30 years. It is a small family home that is well-positioned for schools and family living,” she says. “While I had my reservations that the home may not be easy to sell as it is quite different to the average home in the area, I also knew that the positive elements of the property such as its ideal location, low maintenance features and its separate flat with its own entrance and private garden, would be selling factors.”
Foster notes that while it was an emotional time having recently lost her husband and having raised her three children in the home, she knew that in order to ensure that the sale happened as quickly as possible and for the best possible price, she would have to put into practice all she had learnt from real estate professionals over the last 14 years.
“My office has helped numerous buyers and sellers through the property transaction process. I know that due to their emotional attachment to their home, sellers can often make the mistake of overpricing their property, which can be detrimental to the sale of the property. That is why I allowed myself to be led by the good agents in our office who know the area and the buyers in the current market. They were able to assist me in correctly pricing the home so that it would not be on the market longer than necessary,” says Foster. “When it came time to put the home on show, I ensured that both the house and garden were clean, neat and tidy. I also removed all clutter and personal photographs so that the potential buyers could imagine themselves in the space. The day it went onto the market, there were six sets of clients booked to view the property. The second buyer made a cash offer at full asking price and the property was sold on that same day.”
She notes that this experience proves the importance of correctly pricing a property and creating a good first impression. “It is also highly important that sellers work with a reputable, experienced agent that they trust,” Foster concludes.

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