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RE/MAX expands into Asia with entry to Japan

RE/MAX, LLC has sold the master franchise rights for the country of Japan, the world’s third-largest economy. This addition increases the significant RE/MAX presence in Asia, further solidifying the largest global reach of all US real estate franchises.

The newly formed region, RE/MAX Japan, is owned by Generation Group, LLC, which has a leadership team experienced in real estate and finance. They are poised to expand the RE/MAX network throughout the island nation of more than 126 million.

“RE/MAX is an extraordinary brand that is recognised and respected around the world,” said John Fou, Managing Member of Generation Group, LLC. “We are proud to be part of a talented team that will bring RE/MAX professionalism and quality customer service to the people of Japan.”

RE/MAX welcomes Japan to an expansive international footprint that extends throughout Europe, South America, Africa, Australia, China and beyond. This week, the RE/MAX Japan ownership group is joining other regional owners for the first annual RE/MAX Pacific Rim Summit, to be held in Hong Kong. Attendees represent nine countries in the region with RE/MAX tenure ranging from recent launch to more than 10 years.

“We’re incredibly pleased to bring the RE/MAX level of customer service to the current and future homeowners of Japan,” said Margaret Kelly, RE/MAX CEO. “We found the perfect leadership team and we’re honoured to have them attend the RE/MAX Pacific Rim Summit to experience our commitment to franchisee support.”

“RE/MAX has recently expanded its reach further north into the African continent and now into the Asian continent, positioning the brand as the estate agency of choice around the globe,” says Adrian Goslett, CEO of RE/MAX of Southern Africa. “Although both regions are vastly different in terms of the demographic of homebuyer and their property requirements, one thing they do have in common is the fact that both regions have become attractive to foreign investment for various reasons.”
 
He notes that as the host of the 2020 Olympic Games and the fact that the Japanese government has implemented economic reforms to rejuvenate the economy, Japan has become an alluring investment node for savvy investors.
 
Africa, on the other hand, has become a popular investment hotspot because of the attractive growth in the region’s Gross Domestic Product (GDP) of more than 5% over that last three years due to macroeconomic reforms which have assisted in taming inflation and opening the African economies to international trade.
 
“As opportunities reveal themselves and the need for professional, reputable estate agents grows around the world, RE/MAX will continue to expand into untapped regions, increasing the brand’s global footprint,” says Goslett.
 
Globally the RE/MAX brand is currently represented by over 90 000 associates who work from around 6 300 offices in more than 90 countries worldwide including Brazil, China and now Japan.


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