MyProperty launches live traffic info on property listings

By Adriaan Grove 

MyProperty CEO 

"Location, location, location!" the experts say. This is true, from an investment point of view. Buy the worst looking property in the best suburb and then revamp it, and you are sure to cash in over the long run.

But these days, location is also critical to keep your sanity if you work in a metropolitan area like Cape Town or Johannesburg where there is high traffic congestion.

To make home buyers make an informed decision we've taken an industry first step for a South African property portal to integrate live traffic data into property listing maps for the Johannesburg and Cape Town areas using Google live traffic updates.

You can now simply open a property listing, click on the map tab and click on the 'live traffic' button to show what current traffic looks like in an area. In the example below we can see the traffic status around Sandton City, Sandown area.

Where estate agents have mapped the properties this gets even better and we combine the integrated traffic directions with the live traffic. In the sample below we've opened a property in Holt Street, Parkmore that the agent geocoded:

I work at the Sandton Convention Centre in Maude street, Sandton, so I insert my address and click on the 'get directions' button and then on the 'live traffic' button. As you can see, the best route between my dream home and my work is calculated and will take about 7mins in current traffic conditions. The current live traffic conditions is layered on top of this:

The integrated live traffic conditions is only available in the Cape Town and Johannesburg areas but we expect Google to roll this out to other cities in South Africa in future.

MyProperty was the first South African property portal to integrate Google Streetview on its property listings and then followed up with an industry first integrated driving directions feature.

We love to stay on the cutting edge of technology and the new website introduces a ground breaking new way to search for property by allowing visitors to search for property around any place of interest or road in South Africa. As South Africa's largest fully independent property portal we will continue to push innovation on our portal and real estate management system side.

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