BetterGroup announces name change

From now on, the 13-year-old BetterGroup will be known as the BetterLife Group – having changed its name to more accurately reflect its core purpose in providing a range of consumer financial solutions.
“Our aim, quite simply, is to help people make their dreams come true,” says group CEO Rudi Botha, “by providing financial services and products that empower them and improve their lives.
“That focus is clearly reflected in our new name – and will be further amplified in our new, consolidated social responsibility programme.”
The group, he explains, has always believed in giving back to the communities from which it draws business, and has supported many good causes over the years, “but the new programme will give these efforts new direction and sustainability”.
A percentage of the value of every product or service sold by the BetterLife Group will now be allocated to a dedicated social responsibility fund, which will be used to support specific organisations that are working to give less fortunate people a better life.
“This decision has been taken,” Botha says, “because in addition to putting passion into our own business and treating our clients with integrity, we feel this is the best way to demonstrate that we are a group that cares deeply about others.”

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