RE/MAX June results buck the market trend

Despite the colder months traditionally being a slower period in the property market, RE/MAX of Southern Africa posted the second highest month of sales in the history of the company during June 2013 with over R1.5 billion sales recorded. June was also the third highest month in terms of registered sales in the company’s history, with just under R1.4 billion registered.
Adrian Goslett, CEO of RE/MAX of Southern Africa, says that since 2004 sales have usually seen a decline during the winter months, however this year, sales have increased and bucked the trend. “Although the South African property market hasn’t recovered or returned to anywhere close to the levels we saw a few years ago, RE/MAX figures have definitely seen a vast improvement and the numbers of sales are continually increasing,” he says.
“In today’s market we have fewer real estate agents than we had in past, however we are doing more business. This is partly due to the fact that the market has normalised, along with the fact that the agents that are currently in the industry are good at what they do. They have stuck around and weathered the tough economic times, only to be more resilient and well-equipped to handle current market conditions. We have also introduced a number of programmes and courses for our agents that further prepare them to be the most effective and professional agents that they can be.”
Goslett notes that while the Gauteng region was the highest in terms of the percentage of sales throughout the country, other regions also performed remarkably well with office groupings in KwaZulu-Natal and the Western Cape achieving sales of over R100 million each for the month of June.
Goslett says that so far June 2013 has been the icing on the cake of an excellent first half of the year, with RE/MAX of Southern Africa reporting a 28% year-on-year increase in registered sales transactions across the country during the first five months of 2013. He notes that these results are particularly pleasing when considering that the property market saw a decline year-on-year, both in terms of the number of property transactions concluded as well as the value thereof. Data from the deeds office show that during the first five months of 2013, the total number of property transactions has decreased by around 0.52% when compared when the same period last year.
 “We aim to continue to smash the current trends in the South African real estate industry. While our competitors are talking about the winter slowdown, RE/MAX of Southern Africa is picking up the pace on a national scale. Nobody in the world sells more real estate than RE/MAX,” Goslett concludes.

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