select
|

The choice is yours

Adrian Goslett, CEO of RE/MAX of Southern Africa offers tips and advice on selecting the right real estate agent
 
It goes without saying that if a homeowner decides to sell their property; they want to sell it for best possible price, within the shortest period of time, says Adrian Goslett, CEO of RE/MAX of Southern Africa. 
 
“Of course the phase that the market is in and where the home is situated will have a massive impact on the ability to achieve those objectives. However, another important determining aspect that the homeowner will have more control over is the real estate agent they choose to work with through the process,” says Goslett. “The past financial challenges of the recession along with stricter legislation imposed on those within the property industry has weeded out the ‘bad apples’ leaving professionals who truly have a passion for what they do, for the most part. That said, it is still important that a seller chooses an agent that they are comfortable with and trust enough to assist them in getting the best return on their investment. Working with the right agent will simplify the process and make it far less overwhelming.”
 
The question is how does a seller know who is the right agent for them?  Goslett says that there are a few things that a seller can look out for when making their decision:

“As a general rule, it is good to look out for agents who work specifically in the area in which the home is situated, as they will have a good working knowledge of the area and a list of potential buyers who would potentially like to purchase property there,” he says. “Phone the number given on a signboard or visit the local agency office to speak to agents and get an idea of who they are. It is essential that there is trust between the agent and the seller and that the seller and agent are able to communicate effectively. It is important for both to be able to discuss matters openly and honestly.”
 
According to Goslett the seller should talk to the agent about how they intend to market the property. “This is important because it will have an impact on how many buyers want to view the property and how long it stays on the market. The longer a property is on the market, the less likely it is that the seller will get their asking price,” he explains. “Another suggestion is to look at whether the agent or brand lists properties on a national website or just the smaller local ones, as the more exposure the home gets, the higher the chance there is of finding a suitable buyer.”
 
Goslett notes that once the seller has found an agent they feel they want to work with, it’s time to have the property evaluated. This valuation should be based on the location of the property, current market conditions and the average price that similar houses have recently sold for in the area. An over evaluation will only prolong or kill the sale of the property by chasing away potential buyers. Beware of agents that give high valuations just to secure a sole mandate on the property.
 
“Don’t forget to discuss and agree upon commission upfront,” says Goslett, “Although it may be tempting; don’t choose an agent just because they offer the lowest commission rate. The commission should be based on whether the agent fulfilled their mandate and how well that was executed.” He adds that it is also important to remember that agents from larger, reputable agencies offer the backing, experience, considerable marketing benefits and access to a bigger database of potential buyers that only a large company can offer.

Last but by no means least, is the type of mandate that will be given to the agent. “Come to an agreement that works for both parties. And remember that a good agent will present you with a marketing plan that they believe will help them fulfil the obligations of the mandate,” Goslett concludes.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 16 Feb 2018
      Whether you own a property in a sectional title complex or are looking to invest in one, the financial standing of the body corporate is the single most important thing that can affect your investment or your buying decision.
    • 15 Feb 2018
      One positive consequence of the financial crash in 2008 was the rise in consumerism, especially in the property market, where buyers have steadily become more knowledgeable and more value conscious.
    • 15 Feb 2018
      While most homeowners will take the agent’s commission into consideration when they are trying to determine what the will get out from the sale of their property, many often forget to factor in the other costs involved in a home sale, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 14 Feb 2018
      The forecast for the national rental market in 2018 remains a mixed bag of good news and bad news. Although rentals are expected to rise slowly as the challenges of home affordability and tighter lending criteria tighten their grip, it’s a double-edged sword as the market also will come under increasing pressure from factors like declining disposable income levels.
    • 14 Feb 2018
      While you may not have intended to place your home on the market, what do you do if you receive an unexpected offer on your home? In areas where demand outweighs the current supply of homes available to buyers, it is not unheard of to have buyers make offers on homes that aren’t on the market, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 14 Feb 2018
      If you are looking to sell your home this year, Debbie Justus-Ferns, divisional manager of Renprop Residential Sales, says that there are five crucial things to do before the ‘for sale’ sign goes up.
    • 01 Feb 2018
      February is the month of love and to celebrate we will be posting about all the things we love this month. Follow the #MyPropertyLoves hashtag to keep up with our favourite things.
    • 01 Feb 2018
      After saving up and months of searching for the right home, applying for a bond and patiently waiting for the keys to the front door, it is finally time to cross the threshold and move into your new home. Now what?
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK