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RE/MAX results indicate solid growth ahead for 2013

RE/MAX of Southern Africa reports strong growth in registered sales during the first five months of the year

Based on the first five months of 2013, RE/MAX of Southern Africa reported a 28% year-on-year increase in registered sales transactions across the country. Adrian Goslett, CEO of RE/MAX of Southern Africa, says that these results are phenomenal considering that the property market saw a decline year-on-year - both in terms of the number of property transactions concluded as well as the value thereof.
 
According to Deeds Office data supplied by Betterbond, the country’s biggest mortgage originator, the total number of property transactions, both residential and commercial, across the country decreased by 0.52% from the first quarter of 2012 to the first quarter of 2013. From January – March 2012, 53 148 transactions were concluded, while during the period January – March 2013 only 52 871 transactions were concluded. In addition, the value of residential property transactions also declined by about 1% when comparing March 2012 with March 2013 figures.
 
Goslett attributes the RE/MAX sales success in the first five months of the year to the fact that the brand boasts some of the most productive agents in the real estate industry – both globally and locally.
He says the fact that RE/MAX of Southern Africa agents have access to world class trainers such as Brian Buffini and Ed Hatch, among others, through the RE/MAX Global Learning Centre ensures that their real estate knowledge and productivity will continue to improve.
 
In addition he points out that RE/MAX of Southern Africa real estate agents also have access to facilities such as the newly launched Referral Maker from Buffini & Company. This is a RE/MAX specific customer relationship management system that assists agents in managing their work flow, thereby enabling them to better engage with clients on a personal level.
 
Looking at the provincial breakdown of registered sales by RE/MAX of Southern Africa during the January – May 2013 period compared to the same period in 2012, the RE/MAX central region, which encompasses Gauteng, reflected a 15% increase in registered sales. The Eastern Cape and Garden Route region showed a strong improvement with a 28% increase in registered sales while KwaZulu-Natal also reflected an impressive growth of 27% and the Western Cape region reflected an 25% increase in registered sales.
 
The Free State and Northern Cape region, however, is undoubtedly one of the most improved areas for RE/MAX of Southern Africa with a 71% uptick in registered sales during the January – May 2013 period compared to the same period in 2012.
 
“Even though the areas that have seen the highest growth in this quarter have come off a relatively low base, Gauteng and the Western Cape come off a wider and more stable base. This makes the level of sales growth in areas such as the Eastern Cape, Garden Routes and the Freestate and Northern Cape all the more impressive,” says Goslett.
 
The excellent nett growth in agent numbers coupled with the fact that seven new RE/MAX franchises opened in the southern Africa region during the first five months of the year is also a reflection that the number one global real estate brand offers all the cutting-edge support, technology and training, and will therefore continue to attract new franchises and agents.
 
During the first quarter of this year RE/MAX of Southern Africa was also recognised as the top RE/MAX region in the world at the group’s Las Vegas convention in March. RE/MAX now has over 1800 agents operating from over 175 offices in 10 countries in Southern Africa.
 
“As the global real estate leaders, RE/MAX agents will continue to bring a high quality, professional service offering to clients from around the world,” Goslett concludes.


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