Boost for property market in rising tourism numbers

The real value of tourism is its ability to create new businesses and jobs – which boost the economy but also, in a very real sense, give many more South Africans the opportunity to realise their dreams of becoming homeowners.
That’s the word from Richard Gray, CEO of Harcourts Real Estate, in reaction to the recent announcement by President Jacob Zuma that 9,2 million international tourists visited SA last year – a 10,2% increase on 2011.
“This was more than double the 4% global average in tourist growth as measured by the UN World Tourism Organisation, and shows that we are reaping the rewards of the enormous investment we all made in infrastructure, systems, security and training in preparation for the 2010 Soccer World Cup.”
But more importantly, he says, the President made much of the tourism industry’s huge potential to provide more youth business and employment opportunities, and said one of the specific aims of the National Tourism Strategy devised to put SA among the top 20 world tourism destinations by 2020 was to create at least 225 000 more direct jobs in the local tourism industry.
“The other is to boost the economic contribution of tourism to R500bn a year, which might seem like a stretch, but as it is, foreign tourists spent a total of R76,4bn in SA last year - up 7,6% on the total foreign direct spend in the country in 2011 – and much of this does appear to be filtering down to the grass roots. Our offices have for some time been seeing an increase in steady employment - and in home buying activity -in areas that have experienced an increase in tourism.
“And going a step further, tourism is now providing both the motivation and the means for many other South Africans to realise their dreams of starting their own successful businesses. This is clearly breathing new life into the local economiesand property markets of many small towns – inland and at the coast - as entrepreneurs seize the chance to open new guest-houses, for example, as well as craft and curio shops, restaurants and specialist tour guiding businesses.”
However, Gray says, tourism is where the tourists are, or want to be, and those who hope to benefit from its growth may have to move to a different suburb, town or even province. “And that’s where Harcourts comes in. The group has a very large geographic footprint, with branches in scores of cities and towns countrywide, and operates a very efficient referral system to assist people who are relocating.
“Indeed, whether you’re a young person starting your career in eco-tourism, a retiree opening a new tourism business at the coast or a parent looking to give your children a better quality of life in a picturesque country town, you can trust the Harcourts agency there to help you find the perfect new home.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 24 Apr 2018
      The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
    • 20 Apr 2018
      Whenever changes in the political ecosystem of a traditional property market create uncertainty, smart investors begin to look elsewhere for new opportunities. Property experts at IP Global have analysed the trends and crunched the numbers to find new markets to explore in Europe and the United States.
    • 20 Apr 2018
      Energy and water self-sufficiency are increasingly important factors in home buyers’ choice of property – especially in Cape Town where the extreme drought of the past few years has made municipal supply costly as well as uncertain.
    • 19 Apr 2018
      During the last decade, rampant development has progressively transformed Cape Town’s property landscape with densification being the order of the day, but there are still one or two hidden gems like Scarborough which have retained their original character, offering an inimitable lifestyle and an attractive investment opportunity.
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us