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Using a real estate agent

The nerve-racking task of selling one’s home can be a stressful experience without the assistance of a real estate agent.

These days, many South Africans are quite adamant about selling their homes on their own. This proves to be a misguided route to take, as the seller realises the pressure they have created for themselves. The use of an estate agent eases the stress and pressure on the seller and makes the entire process run more smoothly.

Lew Geffen Sotheby’s International Realty takes a look at the benefits of using an established agent, instead of going solo.

1. Selling Doesn’t Need to be Stressful

Without the use of an estate agent, sellers need to be ready for the rocky road ahead of them. Selling by one’s self comes with lots of stress; stress that doesn’t need to be there. The enlisting of an agent allows the seller to sit back and relax while all the show-days are run, phone calls are taken and advertising is published.

2. Exposure, Exposure, Exposure

The best way to sell one’s home is to make sure that it gets seen; people need to know it’s for sale. What better way to do this than by using newspaper advertisements, online advertising and show-days. These are areas in which agents are trained and experienced.

As Ya’el Geffen, Executive Director of Lew Geffen Sotheby’s International Realty, notes about DIY selling, “This is not only time-consuming and laborious but often stressful as well.” Using an estate agent helps the seller avoid these pitfalls. The ordinary seller doesn’t have the resources or know-how to run all these exposure methods, and this is one of the main reasons why an agent can be so beneficial.

3. Experience

As Geffen states, “When you enlist the services of a real estate agent, you are enlisting the services of an expert.” These agents are experts in their field. They know how buyers think, how sellers think and how the property market runs. Estate agents are assigned to different areas in the city, and what this means is that they have extensive knowledge on the happenings and market fluctuations in that area. This experience is invaluable and can be crucial to the success of a seller selling their home in a quick and efficient manner

4. Pricing and Objectivity

Most sellers have an emotional connection with their homes, and expect the buyer to have the same feelings. The problem with this it that, the seller often overestimates the value of their home, leaving it harder to sell and thus sitting on the market for much longer than it should.

An agent, with objective eyes, can accurately assess the house’s value and advertise, as well as sell the house, accordingly. “An agent who understands the local housing market, is familiar with your neighbourhood and knows what’s out there in terms of competition, can help you set a realistic and fair asking price,” says Geffen.

The bottom line is that selling your home using the DIY method can be costly, lengthy and a time-consuming process. Estate agents are here for a reason; they are here to make the process of selling a home much simpler and easier, in order to make your experience less stressful and more pleasant.


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