Using a real estate agent

The nerve-racking task of selling one’s home can be a stressful experience without the assistance of a real estate agent.

These days, many South Africans are quite adamant about selling their homes on their own. This proves to be a misguided route to take, as the seller realises the pressure they have created for themselves. The use of an estate agent eases the stress and pressure on the seller and makes the entire process run more smoothly.

Lew Geffen Sotheby’s International Realty takes a look at the benefits of using an established agent, instead of going solo.

1. Selling Doesn’t Need to be Stressful

Without the use of an estate agent, sellers need to be ready for the rocky road ahead of them. Selling by one’s self comes with lots of stress; stress that doesn’t need to be there. The enlisting of an agent allows the seller to sit back and relax while all the show-days are run, phone calls are taken and advertising is published.

2. Exposure, Exposure, Exposure

The best way to sell one’s home is to make sure that it gets seen; people need to know it’s for sale. What better way to do this than by using newspaper advertisements, online advertising and show-days. These are areas in which agents are trained and experienced.

As Ya’el Geffen, Executive Director of Lew Geffen Sotheby’s International Realty, notes about DIY selling, “This is not only time-consuming and laborious but often stressful as well.” Using an estate agent helps the seller avoid these pitfalls. The ordinary seller doesn’t have the resources or know-how to run all these exposure methods, and this is one of the main reasons why an agent can be so beneficial.

3. Experience

As Geffen states, “When you enlist the services of a real estate agent, you are enlisting the services of an expert.” These agents are experts in their field. They know how buyers think, how sellers think and how the property market runs. Estate agents are assigned to different areas in the city, and what this means is that they have extensive knowledge on the happenings and market fluctuations in that area. This experience is invaluable and can be crucial to the success of a seller selling their home in a quick and efficient manner

4. Pricing and Objectivity

Most sellers have an emotional connection with their homes, and expect the buyer to have the same feelings. The problem with this it that, the seller often overestimates the value of their home, leaving it harder to sell and thus sitting on the market for much longer than it should.

An agent, with objective eyes, can accurately assess the house’s value and advertise, as well as sell the house, accordingly. “An agent who understands the local housing market, is familiar with your neighbourhood and knows what’s out there in terms of competition, can help you set a realistic and fair asking price,” says Geffen.

The bottom line is that selling your home using the DIY method can be costly, lengthy and a time-consuming process. Estate agents are here for a reason; they are here to make the process of selling a home much simpler and easier, in order to make your experience less stressful and more pleasant.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Nov 2017
      The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.
    • 23 Nov 2017
      If you are looking to sell your home in today’s real estate market, there are certain things that you need to include both inside and outside your house. Today’s generation of home buyers is looking toward a more eco-friendly, energy and water conscious home, and if your house stands out then you are more likely to be able to sell it.
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us