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Top end sales picking up pace in Bloubergstrand

With its shorefront location and world-famous views of Table Mountain and Robben Island, Bloubergstrand is home to some of the Cape’s most sought-after properties.

The upmarket suburb has long been the most prestigious on the Western Seaboard, and Pam Golding Properties (PGP) reports that it maintains its special status, even as additional upmarket nodes such as the Big Bay Waterfront develop in its vicinity. PGP’s area principal Emarie Campbell says top-end sales activity is picking up pace, with more higher-income buyers considering the area due to the expanded offering of luxury properties.  While some prefer the newly-built modern homes of the newer suburbs, Campbell says for others, Bloubergstrand is consistently their first suburb of choice.

“The area originally named Blaauwbergstrand, now often referred to as ‘The Village’, is known for its superb beach lifestyle and its popular restaurants such as Ons Huisieand the Blue Peter Hotel,” says Campbell.  “Many of the properties in this area have a history dating back over 100 years, to when Swartland and West Coast farmers purchased large tracts of land for holiday use, and erected substantial homes.  Some of these homes have remained in the same farming families for decades, being renovated and extended by subsequent generations.  Some are still in need of modernising, while others have been renovated to the highest modern luxury standards over the past 10 or 15 years – or even flattened to their foundations and completely rebuilt to maximise their views.  As a result, pricing can vary quite significantly – but proximity to the beach, size of erven and the level of modern luxury finishes remain the key factors influencing prices at the top end of the market.  The original properties are almost regarded as family heirlooms, and seldom come onto the market - but could expect to fetch easily R6 million to R8 million or more when they do so, regardless of their condition – it is all about the position.”
Campbell says the development of secure estates in neighbouring areas has prompted some long-standing Bloubergstrand residents to downscale for their retirement, bringing a number of well-positioned older homes onto the market in recent months.  “At least half of these properties are being modernised by the new owners,” she says, “with the result that the suburb is seeing continual improvement and growth in value.”

Another area seeing steady top end sales is the adjacent Bloubergstrand Moolman Extension, which was developed just seven years ago when Otto du Plessis Drive was re-routed to accommodate the development at Big Bay.  Erven sizes here are around 700sqm – slightly larger than in The Village – and the architecture tends to be modern, with an emphasis on maximising views.  Prices have been achieved up to R8 million in this area.

PGP’s top-end sales in Bloubergstrand over the past year (November 2011 to October 2012) have included three properties sold for over R7 million:

  • R8 million for a four-bedroomed home in Moolman Road, occupying an erf of around 625sqm
  • R7.8 million for a three- bedroomed home occupying just under 600sqm in Popham Road
  • R7.35 million for a three-bedroomed home  in Sir David Baird Drive, occupying around 800sqm of land

Campbell says recent top-end sales activity has included a mix of buyers, some 50 percent of them existing Capetonians who are relocating within the Western Seaboard area, or moving from the Northern Suburbs and even the Southern Suburbs, in search of the laid-back Western Seaboard lifestyle.  “A further 30 percent of our buyers originate from Gauteng, especially from Pretoria,” she adds.  “The remainder have been buyers from Europe, Russia and a few from the rest of Africa.  These are mainly ‘swallows’ drawn by the coastal lifestyle, who use the properties as their second home, often for several months of the year.”

The appeal of the Bloubergstrand lifestyle needs little introduction, particularly for those who enjoy the outdoors and especially watersports.   The world famous Big Bay beach attracts international surfers and kite-surfers to its white sandy shores, with a number of major competitions being held here every year.  Nearby Little Bay is equally popular for families and sunbathers, while the shoreline also offers a number of prime spots for surf angling.  Other attractions include the numerous acclaimed restaurants and bars located on the water’s edge.

PGP currently has the exclusive mandate for a rare opportunity to acquire a home right on the water’s edge in Kleinbaai Close.  Solidly built with reinforced foundations and a breakwater wall, the home has stood sentinel on the small bay for close to four decades, and has its own private stairs leading down to the beach.  The extensive use of glass and enclosed patios makes the most of its spectacular ocean views, while north-facing living rooms provide the perfect place to enjoy sunsets over the sea.  The three-bedroomed home’s master suite is privately located on the top floor, while a double garage faces onto street level at the back end of the property.  An enclosed braai patio connects well to the modern wood-finished kitchen, allowing for relaxed and easy entertaining in all weather.  Other features of the property include a study, wine cellar and staff accommodation, as well as ample storage space, including a beach room for beach toys and equipment.  The 637sqm erf has room to expand the home if desired.  The property is on the market exclusively through PGP, priced at R11.6 million.


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