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Blue flag beach, blue chip property

The suburb of Llandudno on Cape Town’s Atlantic Seaboard remains one of the most prestigious addresses in the whole city.  

Nestled in a valley at the end of the famous Twelve Apostles mountain range, the suburb will celebrate its centenary next year (2013), marking one hundred years since it was officially declared a township of Cape Town.  Another milestone has already been achieved this year (2012), with the re-awarding of the acclaimed international Blue Flag status to its pristine beachfront. Pam Golding Properties (PGP) reports an increase in the number of sales this year, partially attributable to sellers becoming more realistic about their asking prices.  The average selling price in the suburb currently stands at around R12 million (calculated over the past three years).

PGP’s area principal for Llandudno, Patrick Maingard, says turnover in Llandudno is relatively slow compared to other suburbs, as buyers tend to put down long-term roots in the area.  Just nine homes have changed hands this year (2012), at a total value of close to R118 million.  Four of these properties were sold by PGP, whose sales for the year to date stand at just over R74 million.  “That’s more than 60 percent market share based on value, and over 40 percent based on unit numbers,” he says.  “This is a sure indicator of the reputation of the PGP brand and the skill of our Llandudno agents Sue O’Molony and Derek Preedy, who collectively have over 30 years’ experience selling in this area.”

PGP’s buyers this year have included both local and international purchasers, typically successful business people aged over 40.  Of the nine sales in the suburb this year, three were top-end properties in the R25 million to R30 million price range – two of which were sold by PGP.  “It is really encouraging to see this level of activity at the top end of the market,” says Maingard.  “To fetch this kind of price, homes need to be in excellent condition, occupying sizable plots, having quality modern finishes, and uncompromised views.  There is currently a good selection of stock in the price range over R20 million, with 12 properties on the market (across all agencies).”

At the other end of the scale, the entry level for the suburb is currently around R7 million, which will typically purchase an older home requiring renovation.  “These homes are ideal for those who want to secure their first foothold in the suburb, or who are prepared to undertake renovations,” says Maingard.  PGP currently has one such property on the market, directly above Llandudno beach, priced at R6.99 million.

There are just two vacant plots left in Llandudno – one of which is currently available for purchase through PGP.  Located at the end of a cul de sac bordering the nature reserve, the 1228sqm plot in Apostle Road has sweeping views of the bay and the surrounding fynbos.  It is on the market at R7.5 million.

PGP’s MD for the Western Cape metro area, Laurie Wener, says Llandudno will always be a sought after area due to its magnificent scenic location, unique rural environment (with no streetlights or retail activity) and geographical restrictions on further development, assisted by the suburb’s single access road.  “The recent Blue Flag recognition of the beachfront also confirms its reputation as having one of the loveliest, most sheltered beaches in Cape Town,” she says.  “This is the Mother City’s own little Riviera, home to some of the most expensive property in South Africa, which still remains a wholesome environment in which to raise a family.”


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