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More transport improvements to boost Western Seaboard lifestyle

Several key transport plans have been given the green light along Cape Town’s Western Seaboard, further improving the long-term accessibility of the area.  

Pam Golding Properties (PGP) reports that once complete, these projects will significantly alleviate traffic congestion - previously a factor keeping some buyers away from the area.  PGP has seen rapid growth in demand for residential property on the Western Seaboard, which offers some of the most competitive pricing in the Cape metropolitan region.  In response, the company has more than tripled the size of its team servicing the area, and appointed a leading figure in the property industry to head up this network.

As at the beginning of November (2012), PGP’s Western Seaboard team now totals 60 people, including 45 sales and rental agents, plus administrative support staff.  This network spans five offices in Bloubergrandt, Sunset Beach, Parklands and Big Bay, and services the area from Maitland and Century City all the way up to Atlantic Beach and Melkbosstrand, including major residential nodes such as Milnerton, Tableview and Sunningdale.

Heading up the region is the new area principal Emarie Campbell, whom PGP’s MD for the Western Cape metro region, Laurie Wener, describes as ‘a doyenne of the property industry’.  “It is a pleasure to welcome someone of this calibre to our team,” says Wener. “Emarie is an experienced and highly successful property professional with an outstanding network and track record.  She brings with her a group of energetic agents who are inspired by her strong leadership and entrepreneurial flair.  We believe they will help entrench PGP’s market leadership along the Western Seaboard even further.”

Campbell says the recent approvals for new transport infrastructure will greatly improve traffic flow in the area.  “Work is beginning already on the completion of Sandown Road through to the M12 and the N7 highway,” she says. “This project includes a road-over-rail bridge, which is expected to see its first traffic flow by the end of 2013.  It is going to have a huge impact on traffic patterns in and out of the Table View and Blouberg areas, alleviating pressure on the R27 and Blouberg Road, especially in morning and afternoon peak hours.  Motorists will also have the option of using the M12 for more direct access to Cape Town International Airport and the N2 highway.  In addition to this, construction is progressing rapidly on the Bus Rapid Transit (BRT) route down Blouberg Road, while the BRT station at Eden on the Bay is due to open soon.  Support for this mode of public transport is gaining momentum continually, and this in turn is helping to reduce the number of private vehicles on the road.  It all adds up to less time spent in frustrating traffic jams, and quicker access to the city as well the beachfront.”

The improved accessibility already delivered by the first phase of the BRT network is bearing fruit in the local property market.  “There is particularly high demand at present in areas likes West Beach, Bloubergrandt and Blouberg Rise, especially for freehold properties in the R1.5 million to R2 million price range,” says Campbell.  “We are in fact seeing a shortage of stock in these areas, which in turn bodes well for their adjoining suburbs.  For example, Sunningdale with its well-kept security villages is starting to see prices move into this range for a three-bedroomed home in a secure estate.  And in Parklands North, we are seeing prices topping the R2 million mark fairly regularly now – even going as high as R2.6 million.”

Other areas enjoying steady popularity are the Blouberg beachfront and Big Bay Waterfront.  “These areas will never go out of demand, due to the unparalleled lifestyle on offer, with such magnificent views and proximity to the beach,” she says. “Apartments in these areas are achieving good prices on re-sales, while new developments such as ‘Azure on Big Bay’ are seeing steady sales.  This development is located less than 300m from the beachfront and offers 84 one, two and three bedroomed apartments with superior finishes and excellent security, priced between R850 000 and R3.2 million.”

The upper end of the market is also seeing some resurgence of interest, and there are a number of distinctive homes currently on the market in the R7 million to R12 million price range, particularly in Blouberg, Atlantic Beach, Sunset Beach and Sunset Links.


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