Franchising the key to unlock potential of real estate industry

One of the best ways to improve professionalism and compliance in the real estate industry is to promote franchising – which also has an excellent track record when it comes to job and wealth creation.

So says Jan Davel, MD of the RealNet estate agency group and the current chairman of the Franchise Association (FASA), who notes: “Obviously the reputation of a franchise group like ours is at stake each time we open a new franchise, so we will ensure that the franchisees and agents who work under our banner have the requisite qualifications and are properly registered.”

Referring to the recent two-day industry summit called by Human Settlements Minister Tokyo Sexwale, he says: “Our business management systems also ensure that we can react quickly to rectify matters and limit the effect on consumers if a trust account is not being managed properly or audited as required by law.

“And of course we offer continued education and training and access to the latest technology so that our agency principals and agents are equipped to offer their clients a knowledgeable, efficient and professional service.”

Davel says another major goal set before the industry during the industry summit was that of job and wealth creation, especially among young people, and that “franchise groups are again in a much better position to further this goal than other industry entities.

“For example, RealNethas opened 16 new franchises this year in various parts of the country, and at the most basic level each one of these employs at least two people, and makes use of a variety of outsourced or related business services such as IT, printing and advertising, thus helping to create and sustain several more jobs.

“If one looks at the bigger picture, each one of those franchisees is a person who has decided to invest in the future of the industry and the country– and then decided not to gamble with that future but to build up a business (and create even more employment) by using a model that has already been tried and tested and proven successful.”

And most importantly, Davel says, “every consumer who that franchise assists to buy a home will also contribute to job creation by buying all sorts of home-related goods and services, and will also have the opportunity to achieve more personal financial security as the value of his or her property grows.”

·        The new RealNet franchises opened this year are in Alberton,Bedfordview, Bethlehem, Brackenfell, Centurion East,Eersterivier, Knysna, Kuils River, Midrand North, Moot East Pretoria, Moot West Pretoria, Parow&Goodwood, Plattekloof, Potchefstroom, Southern Peninsula, Welkom.

Entegral Technologies are proud to say that they have done individual RealNet Franchise web pages and SEO Web pages for most of these new offices. Below are examples of the different pages. - RealNet Franchise Web page - SEO Web page

To find out more about the products on offer to Estate Agents visit   

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