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Referrals are a sure fire way to build a sustainable business

In a world increasingly clogged with mass advertising and invasive marketing schemes, people prefer to buy from those they know and trust. This is according to Brian Buffini, who will be visiting South Africa in February 2013 to exclusively train RE/MAX agents at their national convention held at Sun City.

Buffini believes that by working the referral system, agents will become a trusted source which will assist them to rapidly increase their sales and income.

Adrian Goslett, CEO of RE/MAX of Southern Africa, says that the powerful referral system that Brian Buffini developed helped him to become one of the top realtors in the United States, and has to date, assisted over 800 RE/MAX Broker/Owners and agents in Southern Africa to become more successful.

Through using the referral system for each of their transactions, agents will be able to build a database of solid client relationships, provide them with excellent service they'll remember during the selling process, stay in constant contact with them so they'll think of you when they need a professional and become the person they trust and recommend to friends and family. “This method allows agents to grow their business instead of just making a once-off sale,” says Goslett. “This is evident in the fact that South African agents who have participated in the 100 Days to Greatness course have seen an average of 6.6 transactions each in the first three months.”

The course teaches agents how to take their database of existing relationships and create advocates that will help them to accelerate their business; how to proactively add new relationships to their database; how to build relationships with customers based on trust and how to make traditional real estate lead-generation activities effective tools for building business. The course also equips agents with practical selling skills such as how to present their services to buyers and sellers along with targeted dialogs to help them build relationships and close more sales.

The Buffini “100 Days to Greatness” programme is the most successful agent training program in the world with over 60 000 agents across the globe having undertaken the course.

“Buffini & Company's coaching solutions are designed to position entrepreneurs for success through teaching people how to increase profitability, become strong leaders, recognise and recruit top talent and most importantly, develop lead generation,” says Goslett. “RE/MAX of Southern Africa has exclusive rights to the Buffini 100 Days to Greatness program for its agents, and looks forward to engaging and learning from Brian Buffini in person next year.”

About Brian Buffini

Brian Buffini was born and raised in Ireland. He immigrated to the United States and entered the real estate industry in San Diego. Rather than follow traditional lead-generation methods, Brian developed a powerful system to grow his business – 100% by referral.
The ability to generate a predictable supply of high-quality, referred leads meant that his time was not spent advertising or prospecting. Instead, he devoted himself to providing core clients with first-class service and soon became one of the top Realtors® in North America.
In 1995 he founded Buffini & Company to share his proven systems with others. Headquartered in San Diego, Buffini & Company is now the largest real estate coaching and training company in North America.
Thanks to his unique and highly effective lead-generation system and a comprehensive coaching and training program, entrepreneurs in more than 37 countries have learned how to improve their business, increase net profit and enhance the quality of their life. Agents using Buffini's system earn six times the NAR national average (US).
He has provided expert training to over 2 million people through his Turning Point™ events, Coaching Memberships and sales training programs.
"A good coach is able to help get more out of you than you can get out of yourself," Buffini says. "Everyone gets better with a good coach."


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