Three major awards for Pam Golding Properties in the space of a week

In the same week as being recognised with Gold for Best Agency in Africa and Silver in the category for Best Global Estate Agency by the international Overseas Property Professional (OPP) Awards for Excellence in 2012, comes news of yet another accolade for the Pam Golding Property group (PGP).  

At an awards banquet hosted by the International Property Awards in Dubai, Pam Golding Properties was (on 18 October 2012) awarded five star status as the Best Real Estate Agency in South Africa. Entrants to the International Property Awards had to base their entry on one selected office within the organisation, and PGP focused its entry on its Hyde Park office, which covers Johannesburg’s northern suburbs.

Launched in 1995, the International PropertyAwards are open to residential and commercial property agencies around the world. The awards celebrate achievement by companies in the real estate industry and are a highly respected mark of success globally. PGP competed with other agencies throughout South Africa for the award and was voted “5 Star Best Real Estate Agency in South Africa”.

Commenting on the award Dr Andrew Golding, CE of the Pam Golding Property group says it is further recognition of the group’s leadership role and achievements in the property industry in South Africa, as well as the high levels of service provided. The International Property Awards are judged by more than 50 property experts from around the world and are highly sought after by estate agencies.

“While in no way understating the achievements of our Hyde Park operation, the entry for this prestigious competition also focused on various other aspects which contribute to the overall success of the PGP group in what remains a challenging trading environment. These include our GoldLink referral system – with 40 percent of sales originating via referrals, innovative GoldClub and Emerald Circle internal agent incentive programmes, custom-designed software solutions geared to assist agents in their communications with clients, and associations with select organisations such as the Southern Africa Luxury Association, The Luxury Network and ARC (Association of Residential Communities).

“PGP Hyde Park has built an enviable reputation in the northern suburbs of Johannesburg where a team of 60 professional, high-achieving sales and rental agents are known to deliver on promises made to buyers and sellers alike.  This is the largest PGP office countrywide and is also the PGP office in the Gauteng region with the highest turnover achieved on a consistent and sustainable basis. With a footprint comprising 95 suburbs covering many square kilometres, the name Hyde Park office is perhaps a misnomer, given the extensive expanse under its jurisdiction,” said Dr Golding.

Another exciting development, which falls under the auspices of the PGP Hyde Park office, is the new PGP Melrose office. Opened in August (2012) this new satellite office, with its fresh design, situated in a buzzing retail node, is expected to be a popular addition to the beautiful suburb of Melrose. PGP’s international projects, including those in Seychelles and Mauritius, as well as Melrose Arch’s prestigious ‘40 On Oak’, are also being marketed from the PGP Melrose office.

Dr Golding notes that while there is a vast number of property companies operating in the busy, lucrative northern suburbs of Johannesburg, PGP Hyde Park office has established an excellent track record, resulting in the company gaining by far the most significant foothold of all agencies operating within the area.

“PGP Hyde Park has a substantial base of clients who deal exclusively with selected agents within the office. The company isparticularly well represented when it comes to the more prestigious, luxuryproperties in the area, where it has achieved exceptional results on an ongoing basis,” he adds.

While it is certainly true that PGP’s Hyde Park office has a prestigious portfolio of iconic properties and a reputation for concluding high-end residential property transactions, the market covered and range of properties is diverse. These range from substantial homes for the very affluent to the international buyer, while also catering for a host of young, first-time homeowners. Through the years PGP has seen many a former young buyer steadily move up the property ladder, graduating to upmarket and at times highly prestigious properties.

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