A property’s condition and price remains key for sellers

Sellers need to present their homes better if they would like to sell within a reasonable amount of time, and for the price they want to achieve. This is according to Charles Haigh, Broker/Owner of RE/MAX Elite, which operates in the Southern Suburbs area of Plumstead and surrounds.

Haigh says that sellers have an important part to play in maximising their chances of obtaining the asking price that they want. He notes that the correct pricing and presentation are essential elements that the seller needs to maximise in order to ensure a successful sale.

“Over-pricing of property remains a challenge that could negatively impact a seller’s chance of attracting buyers to their home,” he says. “It is important for sellers to look at their property objectively. Often when a homeowner has lived in their house for some time and has an emotional attachment to their home, it is easy for them to overlook certain faults and over-estimate the value of their property. If possible, a seller will need to view their home as objectively as possible, as if they were the buyer.”

Adrian Goslett, CEO of RE/MAX of Southern Africa, notes that after correct-pricing, a home’s aesthetic appeal is the next most important aspect to attracting buyers. “First impressions are vitally important and curb-appeal plays a major role for those who are looking to attract buyers. The pavement outside the property and the garden should be well-maintained, the grass should be cut and flower beds weeded, the pool should be clean and the water crystal clear.”

Sellers can also enhance their chances of a successful sale by applying the principle of less is more. “This means packing away any unnecessary items. We find that homes often have too much of everything - from ornaments, down to furniture. Sellers should also ensure their homes are spotless from the windows, to the patios and the carpets,” says Haigh.

Looking specifically at the areas of Bergvliet and Meadowridge, Haigh says that property here sells in around 30 days or even less, provided that it is in a good, well-maintained condition and selling for the right price. He says sellers in these areas mainly sell due to death, divorce or because they want to downscale their property.

“Considering these areas are popular with families, the bedrooms are more often than not the most important rooms in the house to the majority of buyers. Usually homes that have three bedrooms and a study are the most sought-after in Bergvliet and Meadowridge, however a home with four bedrooms will be more in favour than one with three.

His advice to sellers is to ensure that they are offering the best value in the area. This, he says, means that they need to consider what the other homes in their immediate area are selling for and what features they offer for the price. Then sellers need to find out what those other homes actually sold for as there is more often than not a variance between the asking price and selling price of any given property.

While the seller can do many things to ensure a successful sale, it is also important to select the right agent to market the property. Haigh says there are two important things sellers should bear in mind when choosing an estate agent: the track record of what they have sold in the area over the past year or longer as well as their personality as the seller and agent need to be able to interact and communicate with each other effectively.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 18 Jun 2018
      Many home sellers are motivated to appoint estate agents because they know that the agency will carry the costs of advertising and marketing their property.
    • 18 Jun 2018
      When a property is sold when it has a tenant in occupation, the questions often raised are: “What happens to the tenant if the landlord sells the property?”, and what rights the tenant will have with regards to cancelling the lease or enforcing it, says Sunell Afrika, rentals manager for
    • 18 Jun 2018
      Sellers are often caught off-guard by the expenses incurred in the selling of a property. Just like there is no such thing as a free lunch, there is also no such thing as selling your property without incurring at least some costs.
    • 15 Jun 2018
      The second quarter of 2018 has proven to be the turning point for Midrand’s real estate market, especially the upper end which started to waver towards the end of a tumultuous 2017 with a notable drop in both sales and average selling prices.
    • 15 Jun 2018
      According to data recently released by FNB, the average age of a South African home buyer has increased from 38 to 44 this year. In an attempt to help first-time buyers enter the market sooner, Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, walks us through the steps of saving for your first home.
    • 15 Jun 2018
      Putting your house on the market can be a stressful process. There are so many decisions to make that will impact how quickly your house is sold and for how much you can sell it for. It’s a serious money game where you can’t afford to make the wrong decision.
    • 14 Jun 2018
      The word tourist describes someone who is visiting South Africa for a limited time and is probably not going to buy a property here – so why is the tourism industry so important to the real estate sector?
    • 14 Jun 2018
      Serengeti Estates has entrenched its status as one of Johannesburg’s most desirable addresses for a spectrum of homeowners with its launch of The Signature Residences, a new cluster village.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us