RealNet brings core values to Centurion

The RealNet property group has opened a new office to serve the burgeoning Centurion market.

"We will put the focus back on people in what is, for all intents and purposes, a people's business," says Jan van der Merwe, owner of RealNet Centurion Core Properties.

?Jan van der Merwe

"We feel too much reliance is currently placed on technology and our agents' mandate is to provide the personal attention that most people crave when making one of the biggest financial decisions of their life," he says.

Van der Merwe, who has 12 years' business management experience under his belt, has just returned to SA from Botswana, where he served as managing director of a large international relocation, logistics and records management company. "There are great similarities between the relocation and the real estate industries - both involve emotional issues and clients deserve personal attention and a sharp focus on service," he explains.

?Jane Nielsen

He has teamed up with property stalwart Jane Nielsen, who serves as the agency's principal agent and operations director. She brings a wealth of real estate experience to the operation, having worked for a total of 21 years as an agent, estate agency manager, franchisee, principal agent, brand trainer and as a help desk advisor with a service provider for the new mandatory real estate agent qualifications.

The office, which opened at the beginning of June, has six agents active in the field but, says Nielsen, a further 12 to 14 agents will be recruited in the next six to 12 months to do justice to the extensive franchise area.

"We recruit quality agents and view them as the most important asset of the franchise since they represent a large investment, and they will be encouraged  to embrace entrepreneurship," she says.

The office will serve areas such as Bronberrick, Celtisdal, Centurion CBD, Clubview, Die Hoewes, Doringkloof, Eldoraigne, Hennops Park Industrial, Hennopspark, Heuweloord, Highveld extensions, Kloofsig, Kosmos, Lyttelton agricultural holdings, Lyttleton Manor, Monavoni, Monrick, Raslouw, Raslouw agricultural holdings, Rooihuiskraal, Rooihuiskraal North, RuaVista, Tamara Park, Thatchfield, The Reeds, Valhalla, Villa Rosa, Wierda Park and Zwartkop.

The partners will open a second RealNet office shortly on Saxby Road to serve areas in the immediate vicinity.

Van der Merwe says the initial focus will be on residential sales and letting but there are long-term plans to enter the commercial segment within the Centurion market. "There is a vibrant residential market in the lower to medium price range of R500 000 to R1,2m but we intend to also focus on residential properties in the higher end of the market to keep a healthy mix."

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