RE/MAX of Southern Africa has secured national exclusive rights to aerial advertising within the real estate market until the end of 2013.   The eight-city sky banner campaign kicks off in Gauteng this month before moving onto other cities countrywide. 

The RE/MAX brand is no stranger to taking to the skies and soaring above the crowd, with the hot air balloon, a strong element of its corporate identity. “We are the first and currently only real estate company in the country that can engage in Sky Messaging’s patented banner flying methodology,” says Adrian Goslett, CEO of RE/MAX of Southern Africa. “RE/MAX of Southern Africa have developed a new marketing formula that focuses on being on the top, namely in the sky. The method used to convey this image involves a banner-towing aircraft that will allow buyer and sellers as well as the general public to engage with the brand in a new and exciting way.”
The aerial advertising will be at the forefront of the brand’s 2013 ‘Above the Crowd in South Africa’ campaign designed to give RE/MAX as well as the buyers and sellers they offer their services to, a unique competitive edge in the real estate market.

Goslett notes that having exclusive rights and being the first to utilise this highly visible and proven medium is invaluable, as often innovative real estate marketing efforts are frequently copied by opposition. “This is a challenge that faces most competitive companies in all industries and it makes it increasingly more difficult for a business or brokerage to leverage a diverse branding advantage. Professionalism, quality service and being a step ahead is key to standing out,” he says. “The aerial advertising campaign highlights the RE/MAX brand and reaches people anywhere, whether in gridlock traffic, on the beach or at sporting events. The RE/MAX brand will be recalled by most that will see the banner flying above in a distinct and memorable way.”

The inaugural RE/MAX flight took place during the Argus Cycle Tour 2012 and since then has briefly flown in Johannesburg, Pretoria as well as Durban as part of a teaser campaign. The banner has been met with excitement from all the RE/MAX Broker/Owners as well as clients across South Africa and many more are excited to spot it in the skies. Until November this year, RE/MAX will be flying over various events in Gauteng such as Super Rugby games, Highveld Stereo’s Joburg Day and the Discovery & 702 Radio Walk the Talk to name a few. The banner will then move to Cape Town before commencing on the 2013 national campaign.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    • 17 Apr 2018
      The recent interest rate cut has stoked the coals in the first-time buyer’s market. At least for the next two months until the next interest rate announcement, homeowners are guaranteed lower monthly instalments than in the previous quarter. But, is it wise to take out a 100% bond just to enter the property market while interest rates are low?
    • 17 Apr 2018
      By the end of 2017, very few housing markets remained unaffected by the mounting pressure of the prevailing economy and political climate but some fared better than others, especially sought-after, well-situated suburbs like Parktown North that tick the top boxes on buyer’s wish lists.
    • 17 Apr 2018
      With urbanisation at its peak and population density in major cities reaching frustrating levels is it any wonder that more South Africans are choosing to move away from the chaos to a quieter life?
    • 16 Apr 2018
      When you are selling your home, you will have potential buyers coming to view it. During these times, you will need to ensure that each room of your home is clean and beautifully decorated.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us