When Pam Golding Properties Margate conducted interviews for their one-year learnership programme in 2010 they realised that in Christian Siphiwe Mtshali they had found someone who had good potential in the real estate industry.
Says Herman Botha-Bosch, sales manager for Pam Golding Properties Margate: “This dynamic individual has come full circle and is now a highly successful agent at Pam Golding Properties, Margate and has been in full swing since his programme ended in 2011. The programme was brought about to give previously disadvantaged individuals – who were unemployed at the time - the opportunity to enter the real estate industry and to grow in the company.
“Pam Golding Properties Margate took Christian on as an agent full time when the learnership programme ended after a year. He completed his work experience and has grown and developed to new heights, and we are very proud of what he has achieved. Under our guidance and mentorship, and the support of everyone within the company he is now one of the top selling agents. When we took him on board permanently he signed a deal in his very first week!”
Botha-Bosch says while Mtshali is the specialist for The Margate Extension 3 and Gamalakhe area, he has clients from around KwaZulu-Natal. “He has identified a target market on which he focuses, and as a result of extensive networking and good service has received many referrals during his first year as a qualified agent. Word of mouth is one of his best marketing tools.”
Mtshali believes in a strategic and well executed marketing plan. “My main aim is to focus on every deal, and then to maintain my visibility in the marketplace. Word of mouth referrals, which are critical in this business, are only achieved through good service.”
Mtshali, who has previously worked in promotions and in the printing industry, is involved in the church and many community outreach projects during his spare time. “It is very important to me that I am involved in the community and I am a firm believer in HIV and Aids awareness,” he says. “I want to start an NGO soon - with a feeding scheme, and this is something that I am looking into.”
In regard to his future goals and aspirations in the property world, Mtshali says: “One day I would like to own my own franchise!”
Issued by Gaye de Villiers

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