Technology for the modern day homebuyer

Cyber-savvy homeowners and potential buyers can take advantage of the technological advances of our era to save them time and money, says Adrian Goslett, CEO of RE/MAX of Southern Africa.

The rate at which technology is developing is astounding, with new applications and software being created on virtually a daily basis to improve the functions we perform.

“The internet has become the first port of call for most buyers, whether looking for property or other items they wish to purchase. The modern age of technology and the internet have enabled users to compare many different products in a much shorter period of time. Internet property search portals, for example, give buyers the opportunity to search and filter through literally thousands of properties with greater convenience in a matter of minutes. It enables the buyer to access details and information of each home as well as the agent or real estate company marketing that home,” says Goslett. “Comparing various properties online will allow consumers to identify whether they are getting a good deal and if the property is selling for a market related price. Online reviews and testimonials will also help user get a good deal by comparing products or services that have been used by other consumers,” he adds.

Goslett notes that the devices used to access the internet have become smaller and more versatile as time goes on with most browsers using their smartphones or tablets to access the information they require, turning what was once just a simple communication device into a portable personal computer.

These devices are being employed for every conceivable service and allow the user to perform a variety of functions while mobile. Mobile users are always looking for new ways that technology and help them to access information quickly and make more informed decisions.

While most devices are designed to save time rather than money, more recent developments have focused on assisting consumers with their financial savings as well, and the library of downloadable free or affordable applications for the iPhone and other smart phones has grown remarkably over the past few years.

As one of the world’s leading real estate brands, RE/MAX have developed applications that potential property buyers can use to search for property in the most convenient and time effective way. In June 2011, MyRE/MAX was launched, which is an innovative system that alerts buyers on their phones as soon as a new listing that matches their criteria is posted on the RE/MAX website. “MyRE/MAX won’t just save the buyer time but also money as they will spend less time searching for property and driving around because MyRE/MAX will do the work for them.  The modern homebuyer is more fast-paced, and requires technology that can keep up with them. These mobile platforms are more streamlined and efficient, and they provide instant access to valuable information,” says Goslett.

More recently on the international front, RE/MAX also introduced a worldwide website called, which is a property listing site giving potential buyers from across the globe the opportunity to search for properties worldwide while in the comfort of their own home.

RE/MAX of Southern Africa has tapped into this offering that has enjoyed considerable success around the world, and currently has in excess of 30 000 properties listed on the global site. Buyers from different countries will be able to browse through listings of thousands of properties in their own selected language of choice and in their local currency.

“Research revealed that nearly all homebuyers who used a mobile device in the search of their home considered it to be a valuable tool. This is why RE/MAX continues to look for new ways to enhance this experience and introduce innovations designed to make the mobile market a much easier sphere to navigate,” Goslett concludes.

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