“Johannesburg’s got it all” – premier development makes strong statement

Those looking for it all, right in the heart of Johannesburg, would be interested to know that a radical new lifestyle development is now in the offering.

Described as being well ahead of its time, ‘The Houghton’ offers a choice of luxurious apartments from ground to penthouse level, with unparalleled safety, magnificent views and a private 168-acre parkland - all within a heartbeat from the city.  

Speaking at an official ceremony, during which Pam Golding Properties (PGP) announced that it is putting its full weight behind the prestigious development, Dr Andrew Golding, chief executive of PGP said that The Houghton heralded a totally new lifestyle concept within Johannesburg. “This is one of the first residential developments of its kind in South Africa and indications are that it could well become a trend-setter in terms of the lifestyle choice and amenities that it affords residents.”

He added that an impressive, new third phase of the development will soon be launched representing a further R420 million worth of prestigious residential property. A luxury lifestyle complex with hotel services and amenities will be unveiled at the same time. An additional leg of the development, totalling a further R2 billion, is being planned.

“Although The Houghton is geographically well positioned with easy access to all the main arterial highways, residents live surrounded by 168 acres of parkland and benefit from the most beautiful, panoramic views of the world’s largest manmade forest. The vista is one of extreme contrast with prestigious old Johannesburg homes spilling down the Houghton Ridge on the one hand, and the modern Rosebank and Sandton skylines on the other. Whether purchasing one of the penthouses or a two-bedroomed apartment, buyers can rest assured that their home will be one of a kind and of the highest quality.”

Dr Golding said PGP was proud to be involved in the marketing of this iconic development. “Not only does The Houghton offer some of the most exclusive living in Johannesburg, but the development is backed by some of South Africa’s leading financiers. The prices of the units are also highly competitive when compared with other top-end developments in Johannesburg. In addition it is excellently managed affording residents a futuristic lifestyle without equal. In my view, The Houghton will always be in demand and represents a sound investment.”

The first phase of The Houghton has been fully sold out and only 30 percent of the units in the second phase are still available. This includes two through to five bedroom apartments, which are on the market from between R3.7 million and R36 million. Those who are interested in finding out more about these properties or who want pre-launch information on the phase three apartments should contact Lambert Bezuidenhout of PGP on the contact details provided below.

Properties are being acquired by local and international buyers alike and have great appeal for those who wish to live in style within the commercial hub of Southern Africa while enjoying an unparalleled lifestyle and some of the finest weather. The apartments, which overlook a Jack Nicklaus signature golf course, are also proving popular with buy-to-let investors who have been achieving gross returns of close to eight percent on their investment.

Developer David Nagle says he is delighted to finally have PGP involved in the marketing of The Houghton. “Pam Golding Properties are market leaders and their name is synonymous with quality and value,” he points out.

“PGP has strong connections in the international market, which has so far found this new age residential estate most appealing. Johannesburg is increasingly becoming the gateway to Africa for multi-national businesses and a development such as The Houghton represents an ideal base from which international business people can operate.

“Johannesburg has never had a lifestyle choice such as The Houghton on offer before, which accounts for the strong demand that we have to date experienced,” he continues. “This is a world class development in a perfect climate offering residents a futuristic way of living in the city,” says Nagle.

The apartments are modular and those who buy early have the opportunity to have input into the design of their home. A furnished option is available and interior design ‘packages’ are on offer from kim h, Head Interiors and Stephen Rich. This allows early buyers to customise their units to their exact tastes and specifications.

The development has been designed to be as environmentally friendly as possible. Water is, for example, heated centrally rather than via individual geysers, as this is more energy efficient. Certain parts of the buildings have also been double-glazed to improve insulation, heating and cooling.

Residents will be delighted with the five star services offered, which include a dedicated concierge, laundry and housekeeping service. Residents need not even go out to do their own shopping. Instead, they can order their groceries on The Houghton website and have them delivered directly to their apartment. The development also has DStv and its own LAN (Local Area Network) and high speed fibre optic cabling to ensure excellent internet connectivity. Once The Houghton is fully completed, residents will have access to medical services, a gym, meeting rooms and secretarial services. They will also be given free social membership of the exclusive Houghton Golf Club. The soon to be unveiled luxury lifestyle complex will place a number of additional services at the fingertips of residents including a health spa, 50-seat cinema, two restaurants and a hairdressing salon.

One aspect of The Houghton that affords residents complete peace of mind is the world-class security that is provided. According to Nagle this is cutting edge and includes biometric access, movement monitors, security cameras, a central surveillance centre and rapid response teams. Impeccable security allows residents to walk, run or cycle in the estate and to enjoy outdoor living any time of the day or night. The Houghton has secure basement parking with lifts that provide exclusive access to each individual apartment.

Nagle explains that while the Houghton is situated alongside one of the finest golf courses in Johannesburg, it is not a golf estate. Residents are able to take advantage of the parklands and sublime vistas that the golf course offers without being responsible for its upkeep and maintenance as is the case with traditional golfing estates. In Nagle’s view, The Houghton should also not be thought of as an apartment block. Rather, it is a carefully designed luxury estate comprising exclusive private sky and garden apartments.

Dr Golding says Houghton is an increasingly sought after Johannesburg suburb that is being rapidly redeveloped. He points out that it is geographically most desirable as it is situated close to the main highways and the Gautrain station in Rosebank. It is only five minutes from Killarney Mall, nine minutes from the Rosebank CBD and 15 minutes from the Sandton CBD. The suburb has some of the finest private schools in Johannesburg including St John’s College for boys and Roedean School for girls.  “The Houghton is a residential development quite unlike any other, offering the best in South African lifestyle to its residents,” observes Dr Golding.

“Those who are looking for a prime location and a sound property investment opportunity would do well to consider The Houghton. “

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