Keller Williams Realty Looking to Expand Worldwide

Keller Williams Realty, Inc., the second largest real estate company in the United States, has announced that it is exploring options for international expansion in South Africa.  

Earlier this year, the company announced its first overseas franchise in Vietnam, and is in conversations with potential franchisees in several other countries. The company plans to add 50,000 associates worldwide over the next 10 years.

“Some may wonder why we’ve chosen now to take Keller Williams Realty worldwide, considering the state of the real estate market, and our answer is simple: momentum! Our model continues to provide a platform for growth and profitability despite the market,” said Mark Willis, CEO of Keller Williams Realty.  “We have experienced unparalleled growth and technological innovation over the past five years, and this signifies the next logical step in the growth as a company!”

Since opening its first office in 1983 in Austin, Texas, the company has experienced tremendous growth, and recently surpassed Century 21 Real Estate LLC to become the 2nd largest real estate company in the United States with 75,000 associates in 700 offices.

Keller Williams Realty has a model that is continuing to defy the ongoing lagging in the real estate market. According to the REAL Trends 500, the annual industry ranking published by REAL Trends, Inc., a leading source of analysis and information on U.S. based residential brokerages and the housing industry, Keller Williams brokerages ranked more often than any other franchise brand, representing 23 percent (116 offices) of the top 500 brokerages ranked by closed transactions and 24 percent (119 offices) of the top 500 brokerages ranked by closed volume.

The company plans to extend its entire offering of training, coaching, technology and marketing support to its overseas franchisees. This includes access to award-winning coaching and training through MAPS Coaching and Keller Williams University, as well as access to the company’s proprietary technology tool eEdge, for lead management, contact management, development of custom marketing materials and transaction management.

“As a company, we always put people first, so we’re looking for the right people who share our belief system and who will foster and grow the Keller Williams mission, vision and culture,” said Chris Heller, who oversees the company’s global expansion as president of KW Worldwide. “When we find the right leadership, our goal is to leverage the proven Keller Williams Realty models and systems, deliver our industry-leading training and coaching and serve our international partners at the highest level.”

The company will also expand its unique passive income opportunities globally through its growth share model, which financially rewards associates who help grow the company.

In 2011, KW reported that associate profit share (the North American version of the program) increased by 11 percent year over year, with its agents receiving $38.3 million dollars back for helping to grow the company. Since the inception of the program in1996, the company has given back over $340 million in earnings to its agents.

“Our worldwide expansion creates more opportunity for everyone – for our current associates and those that we hope to be in business with soon,” added Heller.

About Keller Williams Realty, Inc.:

Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States, with 700 offices and more than 75,000 associates in the United States and Canada. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate its agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale visit Keller Williams Realty online at ( For more information about KW Worldwide, visit (

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