select
|

V&A Waterfront to undergo rejuvenation

Cape Town’s premier retail, leisure and commercial destination, the V&A Waterfront, is about to embark on a R35-million rejuvenation drive that will see an extensive upgrade to the food court area in its flagship shopping centre, Victoria Wharf.

“The V&A Waterfront’s growing popularity as a preferred family leisure destination underscores the need for the massive overhaul that has been planned for the Victoria Wharf Food Court for some time,” says Alex Kabalin, newly appointed retail executive at the V&A Waterfront.

Central to this development is the structural and interior reconfiguration of the existing convenience food section on the lower level of the Victoria Wharf. This will be achieved by optimising the unique positioning of its quality fast food offering, and accommodating a 40% increase in the number of fast food outlets.

“This project will ultimately ensure full integration of the Victoria Wharf’s dining offering with the overall retail and leisure experience,” Kabalin says.

“The existing food court does not fully capitalise on its unique setting. This refurbishment will now ensure optimal use of space by creating a free flow natural indoor/outdoor communal dining area around a vibrant communal location and the children’s play area. And diners will have spectacular views across the central entertainment hub, working harbour and Table Mountain,” he says.

Optimising views, location

Creating the right ambience is a major focus area of this refurbishment. Each shopping centre boasts a unique character, and there is no ‘one-size-fits-all’ food court design that provides the optimal in-mall dining solution for each venue.

“This rings particularly true in the case of the Victoria Wharf,” says Kabalin. “The planned new space needs to encapsulate that distinctly ‘Cape Town-flavoured point of difference’, ensuring that our tenants, visitors and staff alike continue to experience the unique tastes, sounds and sights that are synonymous with the V&A Waterfront, here at the heart of South Africa’s oldest working harbour”.
Kabalin believes that, central to the V&A Waterfront’s unique positioning as one of the most desirable and visited leisure destinations on the African continent, has been its ability to maintain the optimum mix of retail, leisure and dining solutions that continue to attract local, national and international visitors.

Planning key to optimal tenant mix

Kabalin highlights that responding to consumer expectations and adapting one’s offering accordingly must focus on key aspects such as tenancy mix, adjacencies and appropriate site selection. “Insights into consumer expectations were carefully assessed against rigorous space management and strategic lease planning principles,” he explains.  “It is essential to anticipate and plan for retail leasing cycles well in advance.  By doing so, we can ensure that tenant offerings remain in sync with, and we can continue to respond to, the changing needs of our consumers”.

“The V&A Waterfront is world class and so needs to constantly refresh and improve, to maintain our standards and deliver on what our customers expect from us”.

He believes that the V&A Waterfront, by its sheer nature, entices visitors to linger longer. “Our visitors want to shop, eat and be entertained while they’re here. The newly configured space aims to support these needs and enhance our visitors’ overall retail experience,” Kabalin says.
Food Court Upgrade

Construction and refurbishment of the Victoria Wharf food court will commence at the beginning of May 2012, and is set to be completed by November this year. Kabalin advises that current food court tenants will be unable to continue operating from their existing space during this time due to the reconfiguration of the space.

“Visitors will however have access to existing casual eateries and specialty food outlets not affected by this move, and located nearby. These include McDonald’s, Ocean Basket, Spur, Gelato Mania, San Marco and Kauai,” Kabalin says. “The much acclaimed artisanal bakery and bistro, Vovo Telo, is also scheduled to open soon,” he says.

This project has been planned during the quieter winter months in an effort to cause as little disruption as possible to existing tenants, staff and visitors.

The amphitheatre, the heart of the V&A Waterfront entertainment hub, and central to the outdoor food court section, will remain out-of-use for most of the duration of the renovation process. “This is normally the case during winter, but we are also taking into account the highly sensitive nature of the amphitheatre screen and electronic equipment,” Kabalin says.

Development at the V&A Waterfront

The food court rejuvenation follows a number of recent sizeable development initiatives across the V&A Waterfront, including the extensive R1-billion development at the Clock Tower Precinct, including the No. 1 Silo, which commenced last year.

“These expansion projects have spurred renewed energy and interest in the V&A Waterfront as a premier mixed-use development company,” Kabalin says. “Given its proximity to the city centre and major freeways, and sporting some of the best views in Cape Town, in a safe and secure environment, the V&A Waterfront is the preferred lifestyle destination and most sought-after address in Cape Town,” he concludes.



  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK