Christies-affiliated Ennik Estates to market “The Houghton” residences

Gauteng luxury property specialist Ennik Estates has been appointed to help market “The Houghton” – a R2-billion-plus development which overlooks the 7th and 12th holes of the newly-completed Jack Nicklaus signature golf course (in the century-old upmarket Johannesburg suburb of Houghton).

The golf course the centrepiece of about 170 acres of pristine private parkland in which the estate is set.

Ennik Estates is the exclusive affiliate in Gauteng of Christie’s International Real Estate, the US$100-billion sales a year global luxury property arm of the world’s largest and oldest fine art auction house.

“The Christie’s affiliation will enable Ennik Estates to add a powerful international investor-focused dimension to our local marketing campaign for The Houghton – a development which I firmly believe is now by far the best and most secure luxury lifestyle estate offering in Johannesburg since Melrose Arch,” says Ronald Ennik, CEO of Ennik Estates.

(Prior to launching Ennik Estates, he was closely involved with the successful marketing of the first two residential phases of Melrose Arch.)

“The Houghton could become a home-from-home for global corporates and executives who frequently use Johannesburg city as a base for doing business in Sub-Saharan Africa,” says Ennik.

After a recession-induced false start in 2008, The Houghton was redesigned and re-launched in 2010 with an enhanced value proposition that has already attracted over 100 high-calibre buyers – many of whom have taken occupation in the first phase of the development, which was transferred at the end of January 2012.

“They have bought across the entire spectrum of the offering, from the R3,5-million, 150sqm two-bedroomed units (with en suite bathrooms) to the penthouses, which  range from R5,9-million to R39-million,” says Ennik.

“The big attraction at The Houghton is that home prices are roughly a third lower per square metre than at Melrose Arch and other like-on-like developments in Sandton, which have nowhere near the same expanse of parkland on their doorstep,” says Ennik.

“Right now, The Houghton is the crown jewel in the Johannesburg market for this type of aspirational lifestyle investment,” he adds.

“Most of the future buying interest in The Houghton will more than likely be concentrated among successful entrepreneurs, corporate executives and directors, well-heeled empty nesters, the professions, top-end buy-to-let investors,” says Ennik.

“Houghton is an exceptional suburb. It has embraced the new democracy to the extent that it has become the most cosmopolitan top-end area in Johannesburg. It has remained to this day one of the city’s most sought after residential addresses,” he concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us