The cream of the crop

Despite reasonably adverse trading conditions within the property sector during 2011, RE/MAX of Southern Africa continued growing from strength to strength and remained one of the country’s leading real estate groups.

CEO of RE/MAX of Southern Africa, Adrian Goslett, said at the group’s recent national convention held at Sun City that the success during 2011 was a result of RE/MAX agents going above and beyond to give their clients excellent service and understanding that the property industry is more about fostering relationships than selling a product.

At the end of 2011, the group reported a 33% growth on registered sales compared to the 2010 figures, which had grown by 37% on the figures from 2009.  “The results are a reflection of the remarkable effort that RE/MAX Broker/Owners and agents have put in to achieve the impossible. RE/MAX of Southern Africa has continued to perform extremely well in conditions that have taken a toll on others in the industry,” says Goslett.

The national convention, which was attended by over 600 delegates from all regions in Southern Africa, was a chance for RE/MAX of Southern Africa to celebrate its results and award the top achievers of 2011.

There were a number of awardees from all regions who were commended for their outstanding sales performance based on various levels of registered commission achieved during 2011.  The long list of awards included 274 agents attaining Silver Club status, 193 agents achieving 100% Club, 122 agents awarded as Gold Club members, while 91 agents were awarded Platinum Club status, A further 82 agents were awarded for being part of the Millionaire’s Club, while 34 became Chairman’s Club members and 12 reached the top tier of Diamond Club.

In addition, a number of RE/MAX agents received exciting career awards with 17 entering the Hall of Fame for their exceptional sales results and minimum of three years of service with the brand, and eight receiving Lifetime Achievement Awards for their exceptional sales results achieved over the seven or more years that they have been with RE/MAX of Southern Africa.

Some top performers also laid claim to special awards presented for 2011, with the winners including Dieter Harck of RE/MAX One Hundred who was awarded as Broker/Owner of the year for a Single Office in a Metro area, while Maurice and Domonick Lodewick of RE/MAX Lifestyle Estates took the honour in a Non-Metro area.  Glenn Norton of RE/MAX Masters and Kobie Potgieter of RE/MAX Independent Properties were presented with Broker/Owner of the Year in a Multi Office in the Metro and Non- Metro Areas respectively. Kobie was also awarded the Broker/Owner Individual of the Year by registered commission. Mark Brickles went home with the award for Broker/Owner Sales Team of the Year by registered commission. Broker/Manager of the Year was shared by Susan Watts of RE/MAX Living and Cameron Jansen of RE/MAX Central. The award for highest sales volume by registered commission for a Multi Office went to RE/MAX Masters, while the Sales Associate of the Year by registered commission was awarded to Tracey Snyman of RE/MAX Masters. Sales Associate of the Year by number of transactions was awarded to Sandy Lupton of RE/MAX Superior, while Zelda Caddie was awarded Sales Team of the Year by both Registered Commission and number of transactions. Nic van den Berg of RE/MAX Jowic took both the Passion Award and Recruiter of the Year Award. The Leadership Award was presented to Grant Gavin of RE/MAX Panache, while the Admin of the Year Award went to Yondi Rodgers of RE/MAX Jowic.

The Eagle Award, which is bestowed on individuals that have well and truly soared above the crowd and achieved the pinnacle of excellence, was presented to Caron Leslie and Jose de Abreu, Broker/Owners of RE/MAX Property Associates. This award has only been presented once before in the history of RE/MAX of Southern Africa.

When top achievers were asked what business tool they could not live without and why, many responded that in today’s age with the vast amount of technology at hand, agents need to be available 24/7, so the one business tool that they can’t live without is their smart phones.

The Best Small Office of 2011 was presented to RE/MAX Marine in Richards Bay, the single office with the highest sales volume by registered commission was RE/MAX Platinum, which also received the highest average commission per agent in a Non-Metro area, with RE/MAX Property Merchants taking the honour in a Metro area.

What is the secret to RE/MAX agent’s success? Know your customers – they are not to be looked at as merely a target market. Listen to them and build relationships. Be honest, give nothing less than excellent service and cultivate a caring business environment.

Goslett says that while 2012 will have its challenges, there is little doubt that RE/MAX of Southern African will continue to strive to be the best real estate group offering the best service.  “During 2011, RE/MAX Broker/Owners made sure that their offices and agents received the required NQF qualifications, with many achieving qualifications above what was required. Many of the agents also became Certified Distressed Property Experts so that they could provide a professional and comprehensive service to their clients. With investment opportunity in the market and the number of bond applications approved by financial institutions growing, the year ahead should prove to be another good one for the property market and RE/MAX of Southern Africa,” Goslett concludes.

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