Winds of change to sweep through residential real estate industry

New, independent voice to represent the real estate sector in South Africa.

“Never before has there been a more important for the real estate industry to assert itself. The sector needs a credible voice to take the lead, one that can make a tangible and positive difference. As an industry we need to create a united, fully represented front characterised by credibility and professionalism.” So says Deidré Penfold, Interim Chief Executive Officer of the newly formed Real Estate Business Owners of South Africa (REBOSA).

19 March 2012 will see the commencement of the countrywide launch of this brand new real estate industry body, which will be positioned as an independent, voluntary organisation representing the interests of all South African real estate businesses large and small.

According to Penfold a consultative process has been conducted throughout the various regions of the country to ascertain needs in the residential real estate profession. These detailed findings formed the basis of the Memorandum of Incorporation and Code of Conduct of REBOSA, which is to represent the interests of all business owners and principals within the real estate sector.

Commenting on the formation of REBOSA Penfold said: “The key focus of the organisation is to unite, transform, uplift, empower and develop the real estate profession across all areas of the market, achieving an environment for businesses to thrive in and expand while contributing to a vibrant economy.”

According to Penfold REBOSA will safeguard the interests of the real estate sector in the wider business environment through organisations such as Business Unity South Africa (BUSA) and the National Economic Development and Labour Council (NEDLAC). REBOSA will become a fully inclusive voice for small, medium and large businesses alike.

“It is our intention to lead the real estate sector at a business level. In so doing we hope to influence economic, social and labour policy in the interests of members. We will furthermore lobby and advocate agreed positions and policies to promote and advance the greater real estate sector. Part of our mandate will include the commissioning of research on relevant issues. In order to remain fully appraised of the situation on the ground we will communicate and consult with members on important national and international affairs that may impact the South African real estate sector.”

Penfold explains that a number of initiatives and projects will be launched in the coming weeks to support the objectives of REBOSA. “This is a call to action for real estate businesses,” she asserts. “As a first step a comprehensive database of business owners, principals and employers has been developed for each province. This will be continuously be updated. We have also provided input on the Consumer Protection Act and the Property Code. Communication will be a significant focus area within REBOSA with the implementation of a newsletter and an interactive website, which will be a forum for members to engage, ask questions, provide comments and be updated on major industry developments and, for example, the effects of legislation.”

REBOSA will work collaboratively with key stakeholders in uplifting the industry and contributing to the professionalism of the real estate sector, thereby ensuring its long-term sustainability within the economy. Membership is voluntary, and is open to all business owners, principals and employers who are registered with the Estate Agency Affairs Board and hold a valid Fidelity Fund Certificate.  

An annual membership fee is payable and there are three membership categories on offer:

·      Small businesses (1 – 5 employees)
·      Medium businesses (6 – 19 employees)
·      Large businesses (20 and more employees)  

“REBOSA is representative of South Africa’s economy and demographics and will certainly be playing a meaningful and positive role in all aspects of real estate life,” concludes Penfold.

All business owners, principals and employers are invited to attend the official launch of REBOSA, which will commence in Cape Town on 19 March from where it will move to Johannesburg on 20 March and finally to Durban on 22 March 2012. Booking for the launches is essential.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us