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Upmarket elegance

According to Norton, the demand for property in the area has remained fairly constant even through the recession period. In fact, there is a higher demand now for homes on smaller stands in secure, boomed sections where some minor renovations are needed. There is currently a trend in the area of younger buyers purchasing older, more dated homes and undertaking modernising renovations.

“The demand for property in Bryanston is due to the investment potential that the area offers to buyers. They have the opportunity to purchase a good address in an affluent area, which offers them lifestyle benefits and exclusivity, while properties still provide excellent value for money. The area is well maintained, which adds to the appeal, as does the area’s emphasis on security, proximity to Sandton’s financial hub and access to some of the best schools in Johannesburg. All these elements make Bryanston property a sound investment. Many first time buyers that purchase homes in Bryanston tend to stay within the area when they move on to another property,” says Norton.

Adrian Goslett, CEO of RE/MAX of Southern Africa, says that demand generally remains high in areas with good security and proximity to amenities. Bryanston offers a wide range of amenities as well as plenty sports clubs and facilities, including the popular Bryanston Country Club. Shopping is well catered for, with numerous small shopping centres comprising supermarkets, banks, convenience stores and petrol stations.  There are also a variety of excellent restaurants in Bryanston and the area has a number of doctors and other medical facilities.

Norton notes that the diversity of property that is on offer in Bryanston has kept the area in demand with buyers in all life stages and financial circumstances. There has been a substantial amount of brand new developments that have been built in the area, such as the cluster and high density complexes along Grosvenor Road, Main Road and William Nicol Drive.  “Apartments in secure, high-density complexes are generally popular with single, young first-time buyers, modern up-market clusters with good security are popular with the professional executives, and large properties on big stands are popular among families looking to upsize. The area caters for buyers from all walks of life and has fostered a cosmopolitan make-up of residents,” says Norton.

Property in Bryanston can range from an entry-level studio apartment priced at around R450 000 to a R40 million luxury home.  Norton says that while demand has remained constant, property prices in the area have not. “The prices achieved in the area have definitely seen a drop from the original asking prices, especially in the high end of the market, where prices have, on occasion, dropped by as much as R1 million plus. We have seen that buyers are more educated about the market, spoilt for choice and are not prepared to pay close to asking price, especially if the property has been on the market for an extended period of time. This has opened up the property market to more buyers who may not have been able to purchase here in the past. Many homeowners have considered sub divisions as an option to make sales more attractive and give more value to property,” says Norton.

He concludes by saying that Bryanston remains one of the most sought after suburbs in the Gauteng and indeed the country and will continue to be a sound investment option for buyers in the future.


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