Expert staging tips to give your home the X-factor

“And this,” notes Hano Jacobs, CEO of the Realty 1 International Property Group, “is not at all the same thing as preparing the home for sale by making repairs. Staging, or dressing your home, involves things of an aesthetic nature such as design, organisation and appearance as opposed to mechanical or functional improvements.

“The objective is to present your home in a way that not only appeals to potential buyers, but gives it a star quality – or X-factor - that makes it really stand out from the rest of the properties they are viewing.”

This is especially important, he says, when selling an upmarket home, and here one really needs to go beyond the standard cleaning, decluttering and neutralising process in order to get a “wow” reaction.

This year’s top tips for doing so include the following, recommended by HGTV Designed to Sell star Lisa la Porte and other staging experts who work for movie and music stars and billionaire business people, such as Beth Ann Shepherd of Designed to Close in California and Karen Otto of Home Star Staging in Texas:

* Glamorize your garden. Install decorative garden lights and a water feature if you don’t already have one. If your lawn is patchy, replace it with new instant lawn. If you have a concrete driveway, get it resurfaced with a cobblestone or brick finish.

* Dramatize the entrance. The front door should be an architectural component that underlines your home’s design and if doesn’t, you should change it. Your entryway may also benefit from an oversized mirror or striking artwork, a planter or a dramatic new light fitting.

* Think ultra-modern as well as ultra-clean when it comes to kitchens. Install matching stainless steel appliances, a glass-fronted wine cooler and a water filtration system.

* Built-in bookcases and professionally fitted dressing rooms are big sellers with upmarket buyers, especially if they are uncluttered and properly organised. Cupboards should only be half-full, so remove any extra clothing or belongings before putting the home on show.
*  Go green. Energy efficiency is increasingly important to upmarket buyers, so it’s worth investigating the latest developments on this front and investing in such items as a heatpump for the pool, a tankless hot water system and a whole house fan as an alternative to air-conditioning.

Homeowners who are wondering whether such staging is worth the expense, says Jacobs, can rest assured that it is. “The National Association of Realtors in the US has found that staged homes sell 50% faster than non-staged homes and although the practice is relatively new in SA, our experience is also that staged homes sell much faster.

“Even better, staged homes invariably achieve higher prices than non-staged homes, and the 2011 Home Gain survey found that home staging was one of the top 3 ‘improvements’ that sellers could make, as it generated an average 299% return on what it cost.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Nov 2017
      As the holiday season approaches, most of us are counting the days until that year-end bonus hits our account. There’s nothing quite like a little bank balance booster to get us in the holiday spirit.
    • 23 Nov 2017
      The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.
    • 23 Nov 2017
      If you are looking to sell your home in today’s real estate market, there are certain things that you need to include both inside and outside your house. Today’s generation of home buyers is looking toward a more eco-friendly, energy and water conscious home, and if your house stands out then you are more likely to be able to sell it.
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us