Getting the right real estate agent for you

Adrian Goslett, CEO of RE/MAX of Southern Africa, says that it goes without saying that sellers want to sell their home at the best possible price, within the shortest amount of time.  The only way that this can be achieved is by choosing a skilled real estate professional who is passionate and knowledgeable about the area.

“Sellers should remember that how an agent markets the property will have an impact on how many buyers want to view the property and how long it stays on the market. The longer a property is on the market, the less likely the seller will get their asking price,” says Goslett

He suggests that sellers take into consideration whether or not the agent or brand lists properties for sale on national websites or smaller local ones, as the more exposure the property has, the more chance there is of finding a suitable buyer in the shortest possible time.

Once the search for an agent has been narrowed down, it is time to phone them and have the property evaluated. Although everyone wants a premium price for their home, it is important that the agent is realistic in their valuation, which should be based on the location of the property, current market conditions and what similar houses have recently sold for in the area. “An over-valued property will sit on the market much longer and in some cases it may not sell at all. Sellers should beware of agents that give higher valuations just to secure a sole mandate on the property, as this will only be harmful to the selling process in the long run,” warns Goslett.

Goslett advises that in order to ensure a reasonable guarantee of service, sellers should ask these top 5 questions:
  1. What are your past results and what sales have you concluded in the area in the past six months?
  1. What tools does your estate agency provide to assist you in effectively meeting your obligations to buyers and sellers?
  1. How effective have your marketing campaigns been for other homes in the area?
  1. What is your sphere of influence and find out how well known are you the area?
  1. What buyer qualification process do you follow in terms of getting finance approved for the sale?
He advises that the commission to be charged should be discussed and agreed upon upfront and should be based on the level of service you can expect.  “Often an agent that offers their services at the lowest commission will also give the lowest level of service. It is also important to remember that agents from larger, reputable agencies offer the backing, experience, considerable marketing benefits and access to a bigger database of potential buyers that only a large company can offer,” says Goslett.

Because a home will only be sold for the best possible price if it is in a good condition, Goslett advises that sellers ask the agents what they think should be done to the property to make it more appealing to prospective buyers.  An agent that knows the business will be able to assess what needs to be done to get the home in tip-top shape.

It is essential that there is trust between the agent and the seller and that the seller and agent are able to communicate effectively.  “The agent should work to the seller’s best interest at all times and in order for that to happen, the seller must be able to feel comfortable with the agent and be able to discuss matters openly and freely,” says Goslett.

The last aspect that will need to be discussed with the agent is the type of mandate that will be given to them. “Come to an agreement that works for both parties. And remember that a good agent will present you with a marketing plan that they believe will help them fulfill the obligations of  the mandate and get your home sold in the shortest time and at the best market related price,” Goslett concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us