select
|

Google eyeing the future

Thursday, November 2nd 2011, saw the company host an opening event for its new 100 00- square foot campus which is located just a few blocks away from the world famous Venice Beach.



Google first opened an office in L.A. in 2003 when it acquired Santa Monica-based Applied Semantics, and at that time had only a dozen employees in the area. Over time, the size of Google's workforce here has grown to more than 500, with engineers and advertising sales teams spilling into several separate buildings on the Westside. But as its L.A. operation grew, Google decided it wanted to reproduce the unified feel of its main campus, the Googleplex in Mountain View, Calif.

"We want to feel like everyone is in one location," said Susan Wojcicki, Google's senior vice president of advertising, in an interview with The Times. "It's really important for us to have all different parts of the company able to work together."

Although employees in the L.A. office will work in a variety of Google's businesses, including its search engine, ad sales, and its Google+ social network, the company is also hoping the more concentrated presence will help it develop its ties with the entertainment and media industries.

Film and television companies, the company says, are increasingly willing to experiment with newer kinds of digital advertising. When a consumer enters the movie "Anonymous" as a search term in Google's search engine, for instance, a newer type of ad pops up with an embedded video trailer.

Wojcicki said the new campus — three adjacent buildings including Frank Gehry-designed Binoculars Building — would also help Google attract candidates from area colleges and universities. Wojcicki sits on the board of visitors at UCLAAnderson School of Management, where she received her MBA in 1998 — the year Google was founded.

The company's focus on Web search is evoked by the iconic binocular sculpture at the site, created by Claes Oldenburgand Coosje van Bruggen.


  Comment on this Article

  

Post to my facebook wall
  
2000
Characters remaining


  • Adriaan Grove - posted 04 Nov 2011 10:00 AM                                    

    this is an awesome building

Latest Property News
  • 23 Nov 2017
    Reserve Bank Governor, Lesetja Kganyago, said that the Monetary Policy Committee had once again decided to let the interest rates remain unchanged with the repo rate at 6.75%, and the prime lending rate at 10.25%.
  • 23 Nov 2017
    As the holiday season approaches, most of us are counting the days until that year-end bonus hits our account. There’s nothing quite like a little bank balance booster to get us in the holiday spirit.
  • 23 Nov 2017
    The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.
  • 23 Nov 2017
    If you are looking to sell your home in today’s real estate market, there are certain things that you need to include both inside and outside your house. Today’s generation of home buyers is looking toward a more eco-friendly, energy and water conscious home, and if your house stands out then you are more likely to be able to sell it.
  • 22 Nov 2017
    Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
  • 22 Nov 2017
    While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
  • 22 Nov 2017
    The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
  • 21 Nov 2017
    The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    
X
Subscribe to the MyProperty Newsletter

Name  
Last Name  
Email Address  
Email Frequency
select
X
Share this Page

   
For Sale Property
Rental Property
More Options
About
Connect with us
FEEDBACK