select
|

A city built on Ikea principles

In London, the recently announced Strand East project is doing just that. The project will be a 2 000 000 square foot development and will be undertaken by LandProp, the development arm of the Inter Ikea Group, which owns Ikea’s intellectual property.

The project is set to be built south of the Olympic Park in Stratford and will feature 1 200 homes, 480 000 square feet of commercial office space, a ‘hub area’ with shared space for the community, a creative zone intended for creative-minded businesses to take root, a restaurant, a hotel, pedestrain walkways, cycle routes and a new bus route. According to reports LandProp bought the site for almost $39 million.



Harald Muller, managing director of LandProp, explains that the development would not house buildings which are filled with Billy bookcases and Lack side tables, but that the development would showcase homes which are family orientated while featuring good design and good quality with a sense of simplicity.

This is not LandProp’s first development either, they have been at the helm at 30 other developments across Europe, and like those developments Strand East will be built with a “Swedish philosophy mentality,” explains Muller. This means that buildings would be constructed to withstand the harsh weather conditions with extensive insulation and high energy efficiency.

Further exploring the Ikea philosophy, which is “doing something for the people,” means that vehicle access will be restricted to a certain extent. Residents will all park in an underground parking area, while buses, delivery vans and emergency vehicles will be allowed inside.



This Utopian city at this stage is still just sketches and renderings as LandProp is currently preparing its application for a planning permit, and it will formally apply for one in January 2012. Even then if everything goes well the construction would start in 2013.

Although this concept is certainly a first of its kind, we are left wondering how is this different from other developments? Is this a step forward or just another novelty idea?


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 21 Jun 2018
      Anyone who’s ever been involved in a building project that’s gone wrong will appreciate the importance of adequate insurance cover in the construction industry.
    • 21 Jun 2018
      A recent news story about a blind tenant caught in a legal battle with his body corporate over letters and notices he was unable to read and consequently comply with has raised the question: what are the legal obligations for landlords with disabled tenants?
    • 21 Jun 2018
      A trend that’s taken the world by storm in recent years is that of hygge (pronounced: hue-guh), a Danish concept that is about creating intimacy, connecting with loved ones and taking pleasure in small, ordinary things.
    • 20 Jun 2018
      Buying or selling real estate isn’t as easy as it is portrayed sometimes, especially if there is a death of a party during the transaction which can make it awkward, tricky and inconvenient.
    • 20 Jun 2018
      With interest rates remaining at historic lows and banks continuing to compete for mortgage finance business, first-time buyers with funds at their disposal are currently well-placed to gain that initial foothold on the property ladder, particularly in the light of the slightly lower growth rates currently experienced in residential property values.
    • 20 Jun 2018
      The average size of bond granted in SA has grown 7,7% in the past 12 months to R934 000, according to BetterBond, the country’s biggest bond originator.
    • 19 Jun 2018
      In the current market, letting out a property can be a good option as rental demand remains strong, especially in the northern suburbs of Johannesburg. This is according to Chris Renecle, MD of Renprop. However he says that before homeowners let their property out, there are five key points they should make sure are covered before they market the property for rent and sign any lease agreements.
    • 19 Jun 2018
      The Capetonian dream is to live by the ocean with the iconic mountain making an appearance somewhere in the horizon. But, that dream comes with a hefty price tag that many simply cannot afford. But, should you venture some kilometres out of the city centre, entirely new realms of beachside bliss await you …
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK