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New 'hoods' for Cape Town

What is Name your hood about? This initiative is an interactive campaign to unearth creative and functional neighbourhood names in South Africa's urban centres, giving communities a voice while making cities easier to navigate. The campaign will ignite your community spirit and appeal to your creativity to produce user-friendly cities through an inclusive, democratic process.

As South African cities overcome their atypical histories and begin to follow international trends, the need for clearly defined, strongly-branded neighbourhoods is increasingly apparent.

The city precincts house disempowered residents, working communities and businesses. Where New York has SoHo and TriBeCa, London has Mayfair and Chelsea, Cape Town simply has 'town', a vague designation for the CBD or the City Bowl. Name Your Hood will change that through public engagement and a democratic voting system.

Capturing each neighbourhood's unique ethos and developing branding strategies around this offers endless opportunities for our communities and local business.

And the second phase of the Name Your Hood initiative saw two new Cape Town neighbourhoods being named, namely The Foundry and Downtown.

These creative names were selected from voting polls on the Name Your Hood website last week and joins the names of the first two "hoods", Little Camissa and The Loop.

Hood three was named The Foundry, chosen by Simon Hartley. The area covers Somerset Road, Dock Road, Coen Steytler and Buitengragt - adjacent to De Waterkant.

The fourth hood was named Downtown by Ridhwaana Baradien. It borders Annandale, Orange, Queen Victoria, Long, Strand, Plein, St John and Hatfield streets.

What do you think of this initiative and the names which has already been chosen?


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