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Upmarket sales speed up as buyers find value

“This area boasts three of the top private schools in South Africa - King David Linksfield, Saheti and St Andrews School for Girls - and demand has always been high here among parents of children attending those schools,” says Sotheby’s International Realty area specialist Charlene Leibman, who has been selling properties here since the 1970s.

“It is also popular among doctors, specialists and other professionals working at the Netcare Linksfield Hospital, but now it is also attracting the attention of big-ticket buyers from much further afield, and sales are increasing as a result.”

The upmarket sales she has concluded in recent weeks, she notes, include two large four-bedroom houses, in Linksfield and Bedford Park, and two luxury cluster homes, in Senderwood and Linkfield North, all sold for between R7m and the late R8m’s.

“This area is very central and that makes it desirable for people who are tired of commuting on Johannesburg’s increasingly congested roads,” Leibman says. “In addition, it has a reputation for high security, with many homes being located in boomed, patrolled areas or gated, guarded complexes. The suburbs of Essexwold, Linksfield North and Morninghill are particularly popular in this regard.”

However, she says, what is really creating excitement among high-end buyers at the moment is the value for money available in her area. “After the recession hit in 2009, asking prices were too high and properties were staying on the market for a year and more before selling. Now most sellers have adjusted their expectations in line with current market conditions and sales have sped up considerably as buyers find great value here.”

There is also a great variety of homes on offer, from gracious homesteads on stands of 4000sqm, to modern family homes on 1000sqm and small groups of cluster homes and townhouses in boutique “estates”.

“Homes with spectacular views are available on Linksfield Ridge and another big attraction is the Royal Johannesburg golf course. The giant Eastgate mall is easily accessible, as is the newly-refurbished Bedford Centre, and there are also numerous convenience shopping centres throughout the area.”


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